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Making Money with Donor Newsletters Paperback – November 20, 2013
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I HIGHLY recommend this book to anyone working in the nonprofit world who is looking for ways to boost their readerships (and donations!) via print newsletters.
I love the job Ahern and done. This is a real service for the nonprofit sector.
That's a shame -- or worse. Because when done well, a donor-centered newsletter is not only a powerful fundraising tool, but more fundamentally a great way to develop and maintain a strong, reciprocal relationship with your donors.
The fundamentals are not complex, but executing them can be tricky. Veteran fundraiser Tom Ahern shows you how it's done, and that makes this guide an essential read for nonprofit fundraisers and those who work with them on the agency side.
The cornerstone of Ahern's approach is "the Domain Formula," developed and road-tested at The Domain Group in Seattle starting in the 1990s. Domain vets Jeff Brooks (author of the equally essential The Fundraiser's Guide to Irresistible Communications), Bob Ball, and Jeff Schreifels -- all leaders of the creative and strategic team that perfected "the Domain Formula" -- make appearances in these pages, as do many other top fundraisers.
I was at Domain at the same time, so I can attest that what Ahern is giving us is the real thing. He combines Domain's work with other donor-centered newsletters and his own great insights and experiences to create an intensely practical, very readable, handbook. Readers will come away knowing not only what works and why, but how to harness the power of the donor-centered newsletter for their own organizations. Put it to work and let's make 2014 the year of great newsletters.
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Takes so much stress our of my day.