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Making News: A Straight-Shooting Guide to Media Relations Paperback – April 21, 2006
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About the Author
Top Customer Reviews
I only say all of that to set up this comment -- "Making News" contains more good information than you'll get out of a $2,500 trip to a media relations conference, and it's a LOT cheaper. David Henderson sees the news media through the eyes of someone who has been in the news trenches, and it shows from the opening page. Anyone who reads this book and puts the advice to use should be able to generate publicity worth thousands of dollars, if not more.
The author didn't just stop with his own knowledge of news and PR. Like a good reporter, he digs deeper. The book contains great insights from many working journalists.
This book should be given to anyone who needs (or wants) to work with the news media as part of their job. It should be required reading for students of public relations. And he has a darn good blog, too. Check it out.
It's good but not essential.
Most Recent Customer Reviews
As a journalist, I wish every PR agency studied and followed this book to the letter. Here's how to engage the media in your company's success with integrity and purpose.Published 15 months ago by Kath of Oz
I feel like I now have a roadmap for modern media relations. I feel totally empowered. The examples are right in and totally intelligent and the quoted journalists are fully... Read morePublished on June 8, 2013 by Radike
Bought this short required textbook for a class. Easy to read and didn't suck, although I couldn't see someone reading this unless it was required.Published on December 15, 2012 by Justin
Very relevant and easy to comprehend content. Was a text book for a graduate course I took. Found the text a big help in passing the course with a B+ grade.Published on August 22, 2009 by Wayne E. Smith
David Henderson could not provide a better book at a better time! Companies looking to shave money when it comes to their media relations and public relations efforts should not... Read morePublished on July 29, 2009 by John Darrell Sparks