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Making News: A Straight-Shooting Guide to Media Relations Paperback – April 21, 2006

4.6 out of 5 stars 20 customer reviews

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Editorial Reviews

About the Author

David Henderson is a writer, veteran public relations agency executive and Emmy Award-winning former CBS News correspondent. He is a keynote speaker at strategic communications and media relations workshops and a lecturer at the University of Virginia. Henderson lives in Alexandria, Virginia.
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Product Details

  • Paperback: 226 pages
  • Publisher: iUniverse Star (April 21, 2006)
  • Language: English
  • ISBN-10: 158348468X
  • ISBN-13: 978-1583484685
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,180,497 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Yes, that's high praise, but I worked in news for 22 years (reporter, videographer, newspaper columnist, radio and TV news director, anchor, producer, assignment editor) before I went into media relations. Since doing so, I've attended a lot of media relations conferences and I've had great success in generating publicity for my company because of my news experience.

I only say all of that to set up this comment -- "Making News" contains more good information than you'll get out of a $2,500 trip to a media relations conference, and it's a LOT cheaper. David Henderson sees the news media through the eyes of someone who has been in the news trenches, and it shows from the opening page. Anyone who reads this book and puts the advice to use should be able to generate publicity worth thousands of dollars, if not more.

The author didn't just stop with his own knowledge of news and PR. Like a good reporter, he digs deeper. The book contains great insights from many working journalists.

This book should be given to anyone who needs (or wants) to work with the news media as part of their job. It should be required reading for students of public relations. And he has a darn good blog, too. Check it out.
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Format: Kindle Edition Verified Purchase
Fantastic guidance but docking one star because: the editing of digital edition is abysmal; Henderson wallows a bit much in sarcasm: a refresh is in order to reflect such developments as podcasts no longer being novelties and Steve Jobs no longer being alive.
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Format: Paperback Verified Purchase
A major foundation asked me to advise on the redesign of their website to make the site a more useful resource for journalists. Having no background in media relations, I turned first to David Henderson's great blog, and from there to his book Making News: A Straight-Shooting Guide to Media Relations. I found his book, like his blog, immensely instructive. By reading his book, I feel that I was able to make very sensible and valuable suggestions to the foundation. I highly recommend this book to anyone needing the very practical guidance that Henderson has collected and distilled from his career in the media and from many other prominent journalists.
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Format: Paperback Verified Purchase
I ordered this book because I desperately needed some practical advice on how to interact with the media (I'm self-taught when it comes to PR and media relations). Up until now, I had been making media lists and sending out great press releases (no bias there! :), but the results have been hit or miss. I needed to learn more about the industry from the inside so I can eventually get some BIG mentions or stories written about my employer, which they're worthy of. Well this book provides more than practical advice - it actually gave me confidence to do my job. I am now starting to build real relationships with reporters and have new ideas of how to better understand our industry's news media. I highly recommend this book! The fact that David Henderson interviewed dozens and dozens of reporters just makes it even more valuable - you can trust what you read in this book. Stop annoying the media (like I was doing) and start being an actual resource and help to them.
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Format: Paperback Verified Purchase
I don't disagree with anything in this book but I am not sure if you don't either without ever reading it. It is more or less common sense tips. Do you need to read this? Not if you have good instincts.

It's good but not essential.
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Format: Paperback
I'm using this textbook for a graduate course in media relations, and much of it is useful. My students like it because the chapters are short and his writing style is conversational. However, it has limitations as a sole textbook for graduate students. There isn't much here that is academic or even practical.
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Format: Paperback Verified Purchase
Before I read this book, I had a very uneducated view of how to get on the news. This book has helped me get 2 different "earned" media coverages on my business in a matter of weeks! A must have for anyone who is running for office, owns a business, or somebody who just wants to get on the news.
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Format: Paperback Verified Purchase
As a former journalist and corporate communicator, I found this book to contain many useful insights on how to gain effective news coverage for an organization. What's more, it is well written and very user friendly. I particularly liked the section on "The Pillars of Media Relations." Henderson's emphasize on the difference between a mission statement and a positioning message is an important one, which is often lost on new businesses. A mission statement is where you want to go; whereas, a positioning message is where you are now, what differentiates you from your competitors and makes you valuable to your customers, today. In other words, the positioning message is what is genuinely newsworthy about your organization. I definitely recommend this book!
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