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Making Open Innovation Work: @lindegaard to big and small companies: You need to open up your innovation efforts! Read this book and visit www.15inno.com for good advice. Paperback – October 27, 2011
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From the Back Cover
Practical, engaging, and direct, this book thoroughly explores the open innovation intersection between big and small companies, explains what forms open innovation takes, discusses the benefits, and lists the challenges it poses for companies of different sizes.
Making Open Innovation Work also covers the following:
· Why big companies need small companies as part of their open innovation ecosystems.
· How to make open innovation work when the partners are of unequal size.
· Case studies illustrating open innovation between big and small companies.
· How to identify and develop the people who will drive open innovation within an organization.
· What to do if things go awry in an open innovation partnership.
· How to handle issues of intellectual property rights.
· How to use social media tools to build your open innovation capabilities and attract partnerships.
A Copenhagen-based author, sought-after speaker, and strategic advisor, Stefan Lindegaard's blog at 15inno.com is a globally recognized site on open innovation, social media and thought leadership. He also wrote The Open Innovation Revolution published by Wiley in 2010.
About the Author
As a seasoned entrepreneur, Stefan Lindegaard started four companies, and in one of his ventures, First Tuesday Denmark, he helped more than 150 business startups. In 2001, he brought his insights and experiences on entrepreneurship to the corporate world in which he helped pioneer Man on the Moon, one of the first corporate business-plan competitions.
His focus on corporate innovation, the people side of innovation and strategic networking led him to explore the paradigm shift of open innovation on which he has written three books including The Open Innovation Revolution in 2010. His recent book, Making Open Innovation Work, provides practical, engaging and direct advice on how big and small companies can make open innovation work.
Stefan Lindegaard resides in Copenhagen and he has given talks and worked with companies in Europe, South America, the United States, and Asia. His blog 15inno.com is globally recognized as a leading source on open innovation.
Top Customer Reviews
Lindegaard analyzes both successes and failures, like the bankruptcy of Borders. His words ring true, because he's spoken with and advised many of the firms he write about.
My favorite part of the book is the practical how-to's, like "Getting your Organization Ready for Open Innovation" and "What to Consider Before Leaping into a Partnership." Lindegaard ably tackles these topics and includes advice from other thought leaders in the field, such as Graham Hill and Deb Mills-Scofield.
Lindegaard even tackles the most difficult aspect of OI, which is intellectual property rights, interviewing P&G's Chris Thoen and IP strategist Jackie Hutter. The one piece not included in the IP chapter that I would have liked to see is a sample of the one- or two-page "starter contract" described. But Lindegaard runs a very active Open Innovation community on his blog, 15inno, so it may show up there!
Bottom line: recommended for both large and small companies for its practical, real-life advice written in a quick-read way.
The book builds nicely on his previous book, The Open Innovation Revolution, and together they demonstrate how well Stefan knows what he's talking about.
Since reading the book I have realized that my organization has been moving in this direction without knowing it or having a strategy, for exactly the reasons Stefan explains. His advice rings true for me as to how to prepare and what pitfalls to avoid. I have since bought his earlier book The Open Innovation Revolution, and can't wait to read that.
Definitely one of the top 3 business related books I've read in the past year.