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Making it in Real Estate: Starting Out as a Developer Kindle Edition
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- LanguageEnglish
- PublisherUrban Land Institute
- Publication dateOctober 12, 2020
- File size2761 KB
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Editorial Reviews
Review
“John McNellis’s book on real estate development and investment is extraordinarily insightful and full of wisdom. His wit makes it an easy read. I would highly recommend this book to both experienced and beginning real estate developers and investors.” —George M. Marcus, chairman of the board, Marcus & Millichap Inc. and Essex Property Trust Inc.
“John McNellis fills his book with rich insight, great advice, humor, and inspiration—sharing his deep experience and wisdom, helping us think more clearly about real estate and assorted business issues. A must-read.” —Mark L. Myers, head of commercial real estate, Wells Fargo & Company
"Your book is hands down the best real estate book that I have read and I recommend it to everyone (novice and veteran) in the industry." —Lucas Joseph, Berkeley Capital Advisors, one of the top producing US-investment sales brokerage firms --This text refers to the paperback edition.
About the Author
Product details
- ASIN : B08LZYJ1FT
- Publisher : Urban Land Institute; Second edition (October 12, 2020)
- Publication date : October 12, 2020
- Language : English
- File size : 2761 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 180 pages
- Best Sellers Rank: #359,855 in Kindle Store (See Top 100 in Kindle Store)
- #39 in Commercial Real Estate
- #155 in Real Estate Investments (Kindle Store)
- #256 in Career Guides
- Customer Reviews:
About the author

A graduate of the University of California at Berkeley and Hastings College of The Law, John practiced law until he co-founded McNellis Partners, a Northern California shopping center development firm, in 1982.
John is a decades’ long member of the Urban Land Institute—a founding member of its Environmental Task Force—and the ICSC. He is a ULI Governor, has chaired two separate ULI Councils and served as both a Trustee and Council Councilor. He has also served on the board of directors for Lambda Alpha International (Golden Gate Chapter).
A frequent lecturer on real estate topics, John writes a monthly column for the San Francisco Business Times and is the author of the critically acclaimed books, Making it in Real Estate: Starting out as a Developer (First an Second Editions), an industry standard and taught in universities nationwide. His lecture series on YouTube is the most widely viewed of all of the ULI’s video presentations.
John is actively involved with Outward Bound USA, having served on its national board of directors and now on its advisory board. He is a past president of the board of directors of Rebuilding Together Peninsula and is a board member emeritus. He has also served on the board of directors for the Peninsula Conflict Resolution Center and was a seventeen-year volunteer at the Palo Alto Downtown Streets Team’s Food Closet.
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Reviewed in the United States 🇺🇸 on January 23, 2023
Ed Benoit
-As long as you’re working and your capital isn’t—you will always be working.
-If you don't specialize, your specialty will be failure.
-To paraphrase Warren Buffett, I'd rather be a mediocre developer in a brilliant city than a brilliant developer in Lancaster, California
-Disclose everything except your bottom line.
-Trust your fellow man, but recognize the frailty of human nature.
-If you're looking for love, at least fall for the numbers and not for the property.
-To PARAPHRASE A VULGAR APHORISM, self-delusions are like opinions—everybody has one. Some have many.
-You might be reminded of the old joke: How do you make a small fortune in real estate? Start with a large one.
-Soberly viewed, a financial statement is more daydream than fact.
-How would you prefer your own personal $10 million net worth—assets of $10 million and liabilities of $0, or assets of $3.01 billion and liabilities of $3 billion? An overleveraged net worth can, back to Cactus Jack, bubble away like spit on a griddle.
-On bankers: "Somewhere along the line, bankers lost their childlike joy in surprises" & "My banker was right: it is all about cash flow."
-The more costs under your control, the less likely you’ll have to read Chapter 11 of the U.S. Bankruptcy Code.
-A great deal is rarely great on the first day it is offered to you; no one consciously gives anything away in business. Because great deals are made, not born, you must analyze many deals that make little sense at their asking prices. Why? Because things have a way of changing.
-If a deal doesn’t work on the back of a napkin, it doesn’t work.
-The strategies that work so well in a bull market can take you down in a recession. When it freezes, animals adapt. Bears hibernate, birds fly south, and bees live off their summer honey. Time to think about adapting.
-They also believed in that American myth, that wrongs can be completely righted in court.









