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Making Sense of Strategy Paperback – October 23, 2005
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
"Business strategy is not rocket science. It’s about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they can’t keep up with the evolving demands of the market.
Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of ""guru"" babble to bring the reader only the most genuinely valuable information: the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Manning’s refreshingly streamlined approach to strategy encompasses:
* The value of shared ideas
* The importance of creating and sustaining unique communities for your products or services
* The link between a company’s values and those of its customers and shareholders
* And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership.
A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action -- fast!"
About the Author
Tony Manning (Morningside, South Africa) is the author of six management books and is an independent consultant on competitive strategy and change management. His personal website is www.tonymanning.com.
Top customer reviews
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I reckon the 20 Strategy Questions are truly worth the entire price of this wonderful book.
The author's principal premise is that organisations are essentially managed strategic conversations. "Nourishing strategic conversations is a vital key to organisational &/or business success", the author asserts.
With the 20 well-crafted Strategy Questions, you are ready to make quick, informed choices (also, to win votes & build capabilities) through strategic conversations encompassing all the critical issues affecting the running of a successful business.
The author comes with an impeccable record as an independent consultant in strategic change management. His writing style is clear & succinct.
His book has just 95 pages, but it packs all the punch you need for strategising in turbulent times.