- Hardcover: 288 pages
- Publisher: Wiley; 1 edition (November 8, 2002)
- Language: English
- ISBN-10: 0471227331
- ISBN-13: 978-0471227335
- Product Dimensions: 6.4 x 1.1 x 9.4 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 17 customer reviews
- Amazon Best Sellers Rank: #3,166,190 in Books (See Top 100 in Books)
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Making Technology Investments Profitable: ROI Roadmap to Better Business Cases Hardcover – November 8, 2002
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From the Inside Flap
Studies show that over 50% of all Information Technology (IT) projects fail. These failures not only cost companies millions of dollars in investments but also handicap other strategic initiatives impacted by the IT projects. Flawed usage of business case project justifications is a major, unaddressed cause of these IT value shortfalls. Rather than being an ad hoc, limited-life document with scant management oversight, twenty-first century business cases must become management's primary device for identifying, tracking, and realizing IT value. Employing their globally acclaimed VALUE-on-Demand(TM) methodology, Jack Keen and Bonnie Digrius offer proven, easily applied tools for maximizing IT value in Making Technology Investments Profitable: ROI Road Map to Better Business Cases.
The authors begin by diagnosing five conditions within a company that together or separately can sabotage a sensible ROI-based approach to improving IT success:
* Tolerance by senior management of the frequency with which technology projects fail to achieve their expected business value
* Low executive awareness that a root cause of these frustrations to technology payoff is traceable to broken, yet fixable methods of creating and using business cases as an integral part of IT value management
* A mistaken belief among senior management that minor, ad hoc adjustments to existing processes will solve the problem of technology value shortfalls
* A lack of pragmatic knowledge of how to develop good, trustworthy ROI business case methods quickly and well
* A legacy of ROI business cases within the enterprise which, when closely examined, are seen to be unrealistically high, unknowingly low, and/or unconvincing
Making Technology Investments Profitable: ROI Road Map to Better Business Cases addresses each of these situations, systematically demonstrating how they can be defused to pave the way for improved returns from IT investments. Drawing upon their combined experience with over 200 IT projects in 15 countries, the authors emphasize that creating a successful ROI business case usage process is more about structured conversations than calculations, with advice on how to bring all personnel on board the program. Keeping a "how-to" focus throughout, the book delivers practical tools, techniques and tips, and offers insightful case studies and examples on how to realize more business value from IT investments. The book also includes reference to a companion Web site with additional tips and resources on VALUE-on-Demand(TM) methods.
In addition to discussing how IT buyers and users can extract more IT value from their investments, the book explains how IT vendors can enhance their appeal to buyers by making the ROI-impact of their solutions more visible and appealing. Anyone interested in taking the mystery out of maximizing value from IT investments will find Making Technology Investments Profitable: ROI Road Map to Better Business Cases a must-read.
From the Back Cover
Take the mystery-and anxiety-out of maximizing IT value
It is not unusual for companies to scrupulously analyze a fifty-dollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show fail over 50% of the time. Making Technology Investments Profitable: ROI Road Map to Better Business Cases applies the authors proven VALUE-on-Demand(TM) methods to maximizing the business payoff from IT projects.
Jack Keen and Bonnie Digrius's forward-thinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROI-savvy business cases to become a firm's prime driver of improved payoff from IT investments. The book shows managers how to:
* Formulate simple, but powerful ROI business cases that help maximize the value from IT investments
* Develop easy-to-install procedures for selecting and prioritizing competing IT investments
* Implement straightforward methods for tracking IT value during implementation and operation
The authors include examples and case studies gleaned from their experiences in applying their VALUE-on-Demand(TM) methods to over 200 projects in North and South America, Europe, and the Asia-Pacific region.
Making Technology Investments Profitable: ROI Road Map to Better Business Cases provides a welcome, essential guide for CFOs, CIOs, IT managers, business unit managers, IT sellers, and consultants interested in applying simple, but powerful techniques for enhancing IT value.
"The value proposition of technology has always been about reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. Making Technology Investments Profitable is direct and straightforward advice, highly recommended for companies and vendors alike."
-Craig A. Conway, President and Chief Executive Officer, PeopleSoft(r) inc.
"An extraordinary, practical, how-to-do-it book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO's and project manager's desktop."
-F. Warren McFarlan, Professor, Harvard Business School
"This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives. Every businessperson needs this book!"
-Christine Comaford Lynch, General Partner, Novus Ventures
"Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."
-Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company
Top customer reviews
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Jack M Keen describes in a very detailed way how to track the benefits and real business value from the IT Investments. Is a well written and fast, easy to read book that worth's every dollar you spend on it.
Don't have any doubts; this may be the more useful book you may get about the subject. I have read others (Like IT Payoff, and others) and are OK, but this is the more practical and useful of all.
(1) business case development - the authors shine here by showing how to craft a realistic business case that does look at the important factors and benefits. More importantly, you're shown how NOT to write a business case, and common problems with too many business cases that are presented (and all-too-often accepted). This aspect of the book alone raises the bar in business case development.
(2) properly computing ROI that is real - in many organizations ROI is a forbidden word and NPV used instead. One reason for this is it's rarely computed correctly. Before reading this book I used ROI as a quick and dirty gage, but always looked to NPV as the deciding factor when exploring the feasibility to a project or solution. The way the authors expose fallacies of improper ROI computation, and how to avoid them is invaluable, and will restore credibility to ROI as a realistic indicator.
(3) assuring value - the VALUE-on-Demand approach the authors propose is a straightforward method for evaluating, selecting and prioritizing projects. This methodology has no flaws that I can find, and will add structure, clarity and process to governance.
Regardless of your experience, there is much to learn from this book. It can serve as a company 'how-to' guide and standard as is with little-to-no tailoring, and represents the best book I own on business case development and determining ROI. It's also one of the best books on establishing a viable governance program I've read.
I think those procedures are easy to understand but in practicing those, I guess it will takes time to see the result. And, I think the most time consuming from those steps are defining the payoff measurement criteria. Unfortunately, the authors do not explain or elaborate clearly on the selection of criteria. I know that choosing the criteria depend on companies. However, I like to see in the book how many criteria to choose and how we select them.
I agree that every project should have been evaluated. The book provides a great score-sheet that could be filled by the project users for realizing the IT benefits. It gives me an idea at least to ensure that everybody realizes the benefit of the new system. This also makes easier to track the benefits stream over the costs. Since everybody participates in the survey, the project team knows what to improve if there is a problem.
Overall, this book gives a lot new ideas on IT investment evaluation and IT benefits measurement. The authors provide great guidelines from planning phase to final (review) phase. In addition, the author also talked a little bit on how to deliver ideas to your boss with good impression and persuasiveness. However, I would like the authors to explain more detail on each procedure, i.e. what's the importance of them to follow, what if we skipped some procedures.
Discussion is going nowhere because no one is able to get beyond gut feel to show real benefits?
Well, I had. And until I encounter this book, it was a struggling process.
This book's step by step method make it all clear how to justify a project, what are the right question to ask, how to get people all aligned. Suddenly a framework appears, a road map indeed that guides all the discussions and leads to conclusion.
The best I like about it is how to get from intangible to tangible. From just premise to prove. How you can justify user request that goes "We want this system because it improve our efficient". "Yeah right, so does dozen others that want to get implemented"
Get this book.