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![Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by [Karl Blanks, Ben Jesson, Avinash Kaushik]](https://m.media-amazon.com/images/I/317nhCu4HkL._SY346_.jpg)
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How to “create pages that visitors love and that convert like crazy.”
Reviewed in the United States on February 7, 2018
The first thing you notice about the book is the care with which it was created. I bought the hardcover and it is packaged in a slipcase with a fixed ribbon marker (you will need more of these). The professionally designed interior, with loads of website design illustrations, photos, and other helpful visuals, matches the superb packaging.You quickly learn that there is a reason for this. It’s a reference book you’ll want to keep handy and continue to dip into as you work on your website, or those for clients.I wasn’t sure if the book would be relevant to my needs. My past experience is with large corporate websites but these days I’m more focused on my own small business websites in the book publishing space. But as the authors point out, their advice is as applicable to SquareSpace and Wix users as it is to Google and Apple (clients).It is not a book about SEO, how to code a website, or online advertising. It is about CRO—conversion rate optimization. The content is divided into 3 sections followed by a detailed case study.I thought I’d skip the first section, the introductory setup of why web design is done wrong and how to do it right. Instead, my attempt to skim it kept getting bogged down because this section forms the foundation for the author’s framework and methodologies to follow in sections 2 and 3. It is entertaining, useful and necessary.The rest of the book is even more difficult to skim. You’ll find yourself dipping in and out of the 22 different approaches to diagnostics and the 14 problem solutions, i.e. what to do if your users aren’t persuaded by your benefits, and, as Avinash Kaushik, Google’s digital marketing evangelist points out in his foreword, step 7: what winning websites do to manage complexity.This is a reference book you’ll find yourself turning to time and again. Why? Because of “Principal 3: For reasons that are subtle, the top companies make frequent, incremental changes, and rarely (if ever) have huge site redesigns.”
Reviewed in the United States on February 7, 2018
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Since then, they have flagrantly (yet charmingly, if that's not a contradiction) promoted the value of what they do (and with this book, teach) by continuously demonstrating and proving their value to companies the world over, including giant household-name brands.
They were so good at what they do right from the start, that evidence of their work went viral and captured the attention of the world's most important company in digital commerce - Google. That's not trivial or easy to reproduce. Clearly, they know what they're doing, and what it can be worth to those who can leverage it.
With this book as your new secret weapon (now hidden here in plain sight on Amazon) your website and business can rule the internet and dominate your competition. That might seem facetious or like a strong claim, but this is the most comprehensive website optimisation guide ever published, from the best guys in an industry they helped to create.
Most websites aren't designed to make money. Read that again. Most websites aren't designed to make money. Most website designers don't even know that's the only point of a website. But that is your website's only purpose. Now you know that, here's how to fix it.
Getting visitors from online campaigns is only the start of the game. Making money from those visitors through a mutual exchange of value is the next most vital step. I should know, because that’s how my clients make money – and why they pay me. You can find my books about that here on Amazon.
The authors help you continuously test, refine and improve that process - scientifically. Data (and money) is the ultimate proof. In publishing this book, Karl and Ben have rendered their ultimate service - what they do so well, they will teach you so you can too. Now it's up to you to make it so ...
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