Buy new:
-36% $17.99$17.99
Delivery Monday, October 21
Ships from: Amazon Sold by: Prime Goods Outlet
Save with Used - Good
$8.96$8.96
Delivery Friday, October 18
Ships from: Amazon Sold by: Zoom Books Company
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the authors
OK
Man 2.0 Engineering the Alpha: A Real World Guide to an Unreal Life: Build More Muscle. Burn More Fat. Have More Sex Hardcover – April 16, 2013
Purchase options and add-ons
Every man has the potential for a great body, insane sex, and an unreal life. (Seriously)
- Want to lose body fat? That's easy—you can drop 20 pounds in 6 weeks.
- Want bigger muscles? Done. A 50-pound increase to your bench press, coming right up.
- Want to be smarter? Not a problem—the strategies in this book have been proven to increase brain function.
- Want an awesome sex life? Yeah, there's a fix for that, too—increased libido and improved performance are just weeks away.
You were born to achieve greatness, to be a man. But somewhere along the way you started to live an ordinary life. Fitness experts John Romaniello and Adam Bornstein developed a system that targets hormone optimization; their approach is specifically designed to transform you into the Alpha you were always meant to be. Strong. Confident. Powerful.
Based on cutting-edge, scientifically validated methods known only to the fitness elite, Man 2.0 provides a step-by-step road map to regaining your health, looking your best, supercharging your sex life—even reversing the aging process. The systems in this book have changed the lives of countless men who've worked with Romaniello and Bornstein.
In this book, you will discover:
- Answers to all the questions you have about training and nutrition—and even ones you haven't thought of yet.
- An easy-to-understand plan designed to work with your body, not against it, to burn fat, and build dense, rock-hard muscle.
- A comprehensive nutrition program, fully customized for Alphas, complete with meal plans.
- Print length288 pages
- LanguageEnglish
- PublisherHarperOne
- Publication dateApril 16, 2013
- Dimensions7.38 x 0.97 x 9.12 inches
- ISBN-10006222087X
- ISBN-13978-0062220875
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Frequently bought together

Similar items that ship from close to you
Editorial Reviews
Review
“Most fitness books suck. This one does not.” — Tucker Max, #1 NY Times bestselling author
“Engineering the Alpha is THE book for busy people who want to make a change. John Romaniello is my own personal trainer, and I can tell you from experience, he can get you in the best damn shape of your life. PERIOD.” — Gary Vaynerchuk, NY Times bestselling author of The Thank You Economy
“When it comes to modern fitness authority...all roads lead to Adam Bornstein” — Joe Manganiello, actor, HBO's True Blood
From the Back Cover
Are you a guy who's interested in building rock hard muscle, erasing your belly fat, boosting your testosterone, and having more mind-blowing sex than you thought possible?
If so, then Man 2.0: Engineering the Alpha was written specifically for you...
In his new book, celebrity trainer and Men's Health expert John 'Roman' Romaniello teams up with expert Adam Bornstein, former editor for both Men's Health and LIVESTRONG. Together, they reveal the secrets they've discovered that will give any man—no matter how old you are—a chiseled body that will turn heads everywhere you go.
You know the kind of body I'm talking about. The kind of body that women seem to drool and stare at when they're at the beach with their girlfriends...
As a former 'fat guy,' Roman struggled for years to find a workout and diet that would give him the body he always wanted. By using the very secrets you'll find in this book—techniques he's spent 10 years perfecting—he overcame his 'fat genes' and boasts a lean and ripped body—the kind that could be (and has been) seen on the cover of magazines.
And the best part is—you don't have to kill yourself to get this body. Man 2.0: Engineering the Alpha will show you exactly how to get the body you've always wanted without starving yourself and without spending 2 hours in the gym every day.
And for all of the guys out there wondering... YES! Man 2.0: Engineering the Alpha will even work for guys in their 30s, 40s, and 50s... Getting lean, ripped, and strong is not just for young guys!
In Man 2.0: Engineering the Alpha, Romaniello and Adam Bornstein present proven, powerful ways for men to improve physical, emotional, sexual, and psychological health. From research in Olympic labs to real-life results with their clients, they are reinventing masculinity and showing every man how to become exactly who he wants to be...
If you're ready to build strong, defined muscles, burn away your belly fat, boost your testosterone, and start experiencing more mind blowing sex than you ever thought was possible—then grab your copy of Man 2.0: Engineering the Alpha now...
About the Author
John Romaniello, one of the most highly regarded experts in the fitness industry, has written for publications from Men's Health to Fast Company and been featured on programs such as Good Morning America.
Adam Bornstein is a New York Times bestselling author an award-winning writer and editor. For the past 20 years, Bornstein has been “the trusted voice in health” as the Fitness and Nutrition editor for Men’s Health and Women’s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men’s Fitness, and Muscle & Fitness. He’s authored or coauthored six books, including Man 2.0 Engineering the Alpha, The Women’s Health Big Book of Abs, The Men’s Health Big Book: Getting Abs.
Bornstein is a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He’s also the founder of Born Fitness and Pen Name Consulting, co-founder of The Pump, the former Chief Nutrition Officer at Ladder, and the Vice President of Nutrition for FitOn, the largest fitness app in the world. His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he’s appeared on Good Morning America, The Today Show, E! News, and The Cheddar. He lives in Denver with his wife and two sons.
Product details
- Publisher : HarperOne (April 16, 2013)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 006222087X
- ISBN-13 : 978-0062220875
- Item Weight : 1.42 pounds
- Dimensions : 7.38 x 0.97 x 9.12 inches
- Best Sellers Rank: #1,022,302 in Books (See Top 100 in Books)
- #1,249 in Weight Training (Books)
- #4,353 in Weight Loss Diets (Books)
- #10,322 in Happiness Self-Help
- Customer Reviews:
About the authors

Adam Bornstein is a New York Times best-selling author, and an award-winning fitness and nutrition journalist and editor. Named "one of the most influential people in health", Bornstein is the CEO and founder of Born Fitness. Previously, he was the editorial director for LIVESTRONG.COM and the fitness editor for Men's Health magazine. His first book, The Impact! Body Plan was a fitness bestseller, and that was followed by The Men's Health Diet (with Stephen Perrine), The Women's Health Big Book of Abs, and The Men's Health Big Book: Getting Abs.
Bornstein has articles featured in publications such as The New York TImes, ESPN the Magazine, Forbes, and Fast Company. He also has a monthly column in Men's Fitness magazine called "Learn It." Bornstein has appeared on Good Morning America, The Early Show, and E! News. He blogs at bornfitness.com to discuss all topics related to health, fitness, and nutrition. He can also be found on Twitter @BornFitness.

John Romaniello (born April 8, 1982) is an American writer, entrepreneur, and strategist.
He is the author of the New York Times bestseller, Man 2.0 Engineering the Alpha (HarperOne 2013) and has served on advisory boards for various companies.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the information in the book informative, stimulating, and empowering. They say the workouts are understandable enough to follow. Readers describe the book as entertaining, humorous, and well-written. They also appreciate the content quality, saying it's well-thought-out and conveys information well. In addition, they mention the introduction is excellent and the book is worth the money. However, some customers feel the content is repetitive and mundane. Opinions differ on the pacing.
AI-generated from the text of customer reviews
Customers find the book informative, stimulating, and detailed about the nutritional element. They say it's clear, concise, and empowering. Readers also mention the core ideas are presented simply and beautifully in an unintimidating manner. Overall, they describe the book as the best fitness book they have ever read.
"...chapters, he makes it clear that his program has proven results, scientific backing, and great chances to improve a man's ability to reduce fat,..." Read more
"...The beauty of the book is that it inspires you to take the journey...." Read more
"...They are very detailed about the nutritional element, helping you determine your lean body mass, daily caloric requirements and these will change..." Read more
"...On paper, the idea is interesting. The execution, for me, was a little disappointing...." Read more
Customers find the book easy to read and understandable. They also say the author is funny, engaging, and quirky. Readers mention the workouts are tough but have a fantastic training program.
"...The approach is methodical with a framework for diet and exercise that shuffles the deck for both in a systematic way...." Read more
"...Well, get rid of one and add calories to the post-workout meal. It's not difficult...." Read more
"...The workouts are tough, but so worth it...." Read more
"First off this is a great book, it is a wonderful "mainstream" book with the latest in nutrition and fitness trends backed by science and real world..." Read more
Customers find the book effective, useful, and practical. They say it's backed by science, has workouts and diets that truly work.
"...elements of the program chapters, he makes it clear that his program has proven results, scientific backing, and great chances to improve a man's..." Read more
"...Of course the program works well, and I've seen great, amazing even, results..." Read more
"...His tactics are proven, backed by science, and INCREDIBLY effective...." Read more
"...Roman and Born do an excellent job of distilling what is useful, and discarding what is not important...." Read more
Customers find the book's content well-thought-out, with a great style conveying information. They appreciate the nice layout and no-nonsense writing style. Readers also mention the book is well-structured and easy to follow. In addition, they say the authors present material in creative ways.
"This is a very well written book with great information...." Read more
"...The author, Roman, is funny, engaging, and quirky. He has a no-nonsense style that is good at getting you amped up...." Read more
"...Don't worry though, there are some quality black and white stills that will certainly serve to teach you all the necessary training techniques..." Read more
"...Not only that, JR and AB present the material in creative ways...." Read more
Customers find the introduction excellent and perfect for two types of guys. They say it's a great collection of beginner and intermediate-level advice. Readers also mention the book lays out a clear path to success, not only in the gym, but in everyday life.
"...It lays out a clear path to success, not only in the gym, but in everyday life...." Read more
"...In a nutshell, this book is the perfect starting point for two types of guys:..." Read more
"...TL;DR: Good for beginners but seasoned lifters and diet buffs will find good content too." Read more
"...This book is a good starting point: it gathers a good nutrition and training program together with the right amount of guidance..." Read more
Customers find the book worth the money.
"...Money well spent! Pass up on this book, and I promise that you'll be glad you did." Read more
"...It is definitely worth the bucks for me." Read more
"...Do yourself a favor and buy the book. It's worth it." Read more
"...Is definitely is worth the 12 bucks or whatever I spent on the kindle version." Read more
Customers have mixed opinions about the pacing of the book. Some mention it's presented simply and beautifully in an unintimidating manner. However, others say the pages are too long with lots of filler and leaves much to the imagination.
"...The core ideas are presented simply and beautifully in an unintimidating manner...." Read more
"...the information suddenly becomes very short, limited and leaves much to the imagination...." Read more
"...The info is great. It's a colorful read, but that wasn't what I liked about it." Read more
"...There are hints at brillant, thought-provoking concepts where the authors barely scratch the surface..." Read more
Customers find the book repetitive, dull, and unsatisfying. They also say it's a waste of time and not very practical.
"...Overall, it is poorly organized and unsatisfying...." Read more
"...Some points are indeed valid but the end product is no panacea for living the life of your dreams...." Read more
"...It starts to get pretty mundane after awhile. Very repetitive...." Read more
"...In other words, on a whim. Big mistake. It's too long, repetitive (who in the world edited this beast?),..." Read more
Reviews with images
Best book you'll ever pick up!
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
I have been eagerly awaiting the day I would submit my review, so happy I am with the results of his four-part, sixteen-week program. Clearly and cogently trailblazing the path to a hormone metamorphoses, he gives the reasoning and means to each phase of transformation. The diet and exercise are drawn into four programs (or phases): 1.) Prime, when insulin is utilized more efficiently. 2.) Adapt, when testosterone is boosted. 3.) Surge, when growth hormone is increased, and cortisol, the stress-induced hormone is diminished. The approach is methodical with a framework for diet and exercise that shuffles the deck for both in a systematic way.
In the motivational chapters and the supplementary elements of the program chapters, he makes it clear that his program has proven results, scientific backing, and great chances to improve a man's ability to reduce fat, increase muscle, power, and strength, and decrease estrogen (found in every man). He also elaborates that the antecedent effects will pay dividends at work, in relationships, in self-esteem, and in the bedroom.
Personally, I could see and feel the effects after each phase, and often feel a (distinctive) surge after every workout. During the Prime phase, I had to tighten my belt, saw a ripped physique, and lost about ten pounds. During the Adapt phase, I gained strength and noticed during my circuits, I did eight pull-ups for the first time in my life. (My previous best was three before this program!) During the Surge phase, I noticed a difference in my libido and my ability to add weight and my endurance to his physical routines. In the last portion, I faltered mostly. I still feel like a well-oiled machine, but, just like Roman's blog, I, too have difficulty avoiding a cold (In my case prolonged!) in October, so I stopped his 8 and 16 meal plan and ate a lot of what I wanted. Still, one of my photos shows progress (especially for someone who recently turned 51).
Now, 'Man 2.0...' is the third tier in my bodybuilding and diet education. Tom Venuto's ' Burn the Fat, Feed the Muscle: Transform Your Body Forever Using the Secrets of the Leanest People in the World ' literally turned me around from spinning my wheels in the gym after nearly three decades. He showed me how quality calories and mixing up high carb and low carb days are essential for bodybuilding. Next, Jonathan Bailor's ' The Smarter Science of Slim: What the Actual Experts Have Proven About Weight Loss, Dieting, & Exercise ' taught me (He did much more of course.) to have vegetables at every sitting, and I discovered the breakthrough of stevia as a sweetner. Now all three authors have delved into the essential concept that reducing fat and becoming built or lean is highly dependent on manipulating and resetting key hormones through diet and exercise.
In all fairness to the two mentioned authors, I followed Roman's 'Alpha...' to the T. I kept a food diary with caloric, fat, carb, and protein content of everything I ate every day and all day. I brought my Kindle to the gym to ensure I'd follow his program faithfully every time. I bought a cheap $5.00 food scale to weigh all my food. IT IS ESSENTIAL TO ALL BODYBUILDERS THAT YOU HAVE TO DO EVERYTHING METHODICALLY SMART! BODYBUILDING IS A SCIENCE, AND FOR $16.00 (NOW $12.00) FAR LESS THAN ONE SESSION WITH A TRAINER, YOUR ENTIRE LIFE CAN CHANGE! THESE THREE BOOKS LITERALLY STOPPED ME SPINNING MY WHEELS AND GOT ME USING MY TIME AND RESOURCES FAR MORE EFFICIENTLY!
Not every issue is resolved now. Venuto had me eating 5-6 meals a day, and Roman has me eating three meals (or more, if you choose) on a sixteen-hour fast, eight-hour food cycle. Now, both worked effectively, and, although they both produce ample scientific evidence in their favor, I found both meal programs work well. I do prefer Roman's meal plan as more systematic (especially in how it lowers, then gradually adds, carbohydrates as you grow and get lean). (I don't have Venuto's 'Holy Grail...' so I don't know how much progress he has made with his plan.) Also, one of the most difficult aspects I found were his "Cheat Days" during Phase II. I loved to gorge, but the following fast day was demanding. Still, there was always method to his madness. I didn't consult a doctor for any of these programs, but you may want to, especially if you have special medical issues.
Thanks John Romaniello and Adam Bornstein for giving me the power tools to change my life and my appearance. I've never made a more valuable investment in my time and money for the pastime of weight training.
(P.S. I can understand many reviewers yen to post and publish their reviews right after publication of this work, but I do challenge one thing: How can you state that this diet and exercise program are inferior to others you have tried based on a hypothetical premise? I mean how do you really know if 'Man 2.0 Engineering the Alpha' is really more or less effective until you've actually tried it? I have a few examples, and while I haven't tried many of the programs mentioned by other reviewers, I do know how well this one works from experience.) Just sayin'.
* Word taken from Brocabulary: The New Man-i-festo of Dude Talk .
We want change, we want information, and most of all we like when something gets to the point. This book does all three, but not one of them is predominant, which is kind of the beauty of it. First it explains how society and our hormones are creating a cocktail of less-than-awesomeness. It ties things together with the hero's journey, which call it cliche, cheesy, whatever you like, but it WORKS. Men connect with the Hero's Journey, because in our own minds, we are always the hero. Our inner hero is just hiding behind layers of fat, confusion, lack of knowledge, time, or whatever. Engineering the Alpha pulls us in on the concept of getting that inner hero to show, but doesn't just put it on a platter, because it's not easy. It's never easy. There's no magic pill or powder, and I hope we all know that by now. It tells you that you've got to be ready answer the call, then the training regiment says "You've answered? Well here it is. GET TO WORK."
This book asks for no excuses, and truly some of the less favorable reviews cite the old adage "I don't have time." or "I can't make the 16/8 eating fit into my schedule." This basically is you refusing the call. There is nothing more simple to follow the intermittent fasting pattern. You eat three meals a day? Well, get rid of one and add calories to the post-workout meal. It's not difficult. I could understand if you couldn't eat at certain times because of work and other obligations, but this is about doing the opposite - NOT eating. Just don't pick up the fork. Simple.
I'm finally following through on a program because the beginning of the book took the time to speak to ME. Not tell me why celery is awesome, or how to arrange a plate based on zones, or what results got that you should too. No, it was about telling you "Hey, we get it. This world is not the optimal place for staying fit, we're giving you a pass on all that. But right here, we make a stand, right here we man up."
Of course the program works well, and I've seen great, amazing even, results (I'm currently on phase 2 and seen an increase in Lean Body Mass and nice drop in BF%) but other programs may work close, or just as well. The beauty of the book is that it inspires you to take the journey. It won't work on everyone of course, because some people are just skeptics and set out thinking of making something fail so they can call it a fraud. But from my experience, and from many, many, others I've seen on Facebook, Fitocracy, Twitter, Bodybuilding.com, MyFitnessPal, really all the major fitness social media, this book speaks to us, and it's given us results where others have failed. Those books didn't fail because of faulty regiments most likely, they failed because they address the path but not the individual.
I have nothing but thanks for Roman and Born, and hopefully others will heed the call. It's time to kick some tail, in the gym, in the kitchen, in life, everywhere.
Top reviews from other countries
If you're looking for your Alpha !!! This is the book !!! This is the real deal...


