About the Author
Dr. S. Mark Young heads the entertainment business program at the University of Southern California's Marshall School of Business and is the author of five books.
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Not the greatest book in the world - gave me enough on topics where I could then go and research more related material on the internet.Published 1 month ago by jjjjjj
Awful flow to this book. I've been through a lot of books in my schooling career, this is one of the worst.Published 6 months ago by klopkick
I hate this book!
Its required reading for my MBA program but its terrible.
Simple theories are made overly complex, and supporting examples are convoluted and not easy... Read more
Everyone in my accounting class that rented from amazon got the same email saying the book was due six weeks into class. Read morePublished on January 22, 2014 by Michael Hankins