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Management by Design: Applying Design Principles to the Work Experience Hardcover – December 7, 2010
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From the Inside Flap
Management by Design
In this age of consumer-obsessed business, the experience of the worker is too often neglected. In Management by Design, that element is finally given the attention it deserves.
With our new knowledge economy, people have increasing freedom to choose where and when they work. The best and brightest are fighting for entry to those organizations with workplace experiences that are engaging, inviting, and motivating.
Will your business be among them?
Timely and comprehensive, this unique book explores the premise that one of the best ways to attract and retain the most talented peopleand their knowledgeis through designing environments that turn today's increasingly virtual workplace into an attractive place for people to do their work, regardless of their employment relationship, or where and when they work.
By applying balance, proportion, and simplicity, you can create a workplace that is efficient and effective, as well as intriguing and intellectually challenging. With sound advice for maintaining this crucial component of business, this seminal book explores:
- How focusing on employees' work experience brings unimaginable benefits
- Why great experiences can turn into long-term relationships, positive brand expression, and lasting stories that reflect back on the organization
- Tips for starting the design process, finessing it to fit specific needs, and putting plans into action
Based on three years of deep research on the relationship between people and the environments in which they work, this visionary book provides you with the right tools to meet head-on the challenges and opportunities of emerging business environments.
From the Back Cover
Praise for Management by Design
"It's one of the great ironies in modern business that even the managers who understand the extraordinary power of design focus that concern only on their products. Managers who appreciate the centralityand the remarkable valueof good customer experience look no further than their customers. In Management by Design, Daniel Rasmus explains how to turn this same set of tools inwardhow we can focus them on our own organizationsto unlock both powerful productivity and extraordinary innovation. These are lessons that we in business have long needed to learnlessons more timely, in the current climate, than ever. A must-read."
Lawrence Wilkinson, Chairman, Heminge & Condell, and cofounder, Global Business Network
"Managers will ignore the principles of workplace design discussed in this book at their peril."
Stephen Denning, author of The Leader's Guide to Storytelling and The Secret Language of Leadership
"Dan Rasmus has been a big thinker about knowledge and knowledge work for more than a decade. He's one of the few to realize that workplace design is far more than just architecture or furniture, but rather the entire work experience in and outside of the office. If you seek employee satisfaction, engagement, productivity, and retentionyou'll find they are outcomes of the ideas in this book."
Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; author of Thinking for a Living; and coauthor of Competing on Analytics and Analytics at Work
"Rasmus makes you thinkreally thinkabout what you thought you knew. How many of our organizations are hodgepodges of 'shalts' and 'shalt nots' from HR handbooks. Doesn't work in today's world, Rasmus declares, as he weaves together the new reality forming just below our organizational vision. Managers/employers who figure out how to shape employees' experiences through mindful design will win, creating a workplace that attracts and retains the best and brightest. This book will change the way you think about business."
Jean Floten, President, Bellevue College
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Top Customer Reviews
If you put this together with the likes of Wurster's Blown to Bits, Hope & Fraser's Beyond Budgeting you get a great working plan of how the business must adapt to the future by valuing the contribution of workers outside of traditional structures. A great read for an executive who wants to reinvent their business...
As an artist and an accountant for a small college of fine art, I could relate to the author's, use of metaphor (a Calder sculpture) to discuss the issues of balance (think mobiles). This is a great metaphor, because Calder achieves balance out of objects of a different size and weight.
Ideas, like the circles in the sculpture, also need to be proportional in order to create balance. Author Daniel Rasmus rightfully starts with balance at the top of the methodology, because he wants people to confront and name all of the conflicting items they are trying to achieve.
A meeting, he illustrates, isn't just about giving out information. It can be about camaraderie, knowledge sharing or obtaining information (or many other things). You have to look at those things as kind of a blog of stuff that you need to balance before you create the experience.
I learned that if I organize a meeting, that I not only should be concerned with what it is I want to say, but what others might want to add. Seems simple but to me (I am ashamed to say)it was a revelation which has already lead to more productive and efficient meetings. This is why I recommend reading and practicing "Management by Design" as I have.
Most Recent Customer Reviews
Great information, but very sadly, does not yet support Users who need accessibility features! If this statement is untrue please inform me how to improve this use. Thanks.Published on July 9, 2013 by Ranaldos
"Management by Design" challenges leaders to think about their organizations and their missions in new ways. Read morePublished on December 17, 2010 by Rob Salkowitz