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Managing Brand You: 7 Steps to Creating Your Most Successful Self Hardcover – July 16, 2008

4.1 out of 5 stars 18 customer reviews

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Editorial Reviews

Book Description

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

About the Author

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

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Product Details

  • Hardcover: 256 pages
  • Publisher: AMACOM (July 16, 2008)
  • Language: English
  • ISBN-10: 0814410685
  • ISBN-13: 978-0814410684
  • Product Dimensions: 8.9 x 6.4 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #698,685 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Larry Slater on February 3, 2009
Format: Hardcover
I had rather high hopes when I picked up this book. After reading that I needed to "Brand" myself in several books, I thought this book would be perfect for managing the NEW Brand ME. So I picked it up and started to do my usual reading and quickly found that this book is more about product brands then people. But youwould expect that right. After all, this IS a book on branding as it refers to people. But why does it have to be as boring as most of those "corporate speak" books? And this book wasn't that much help in focusing on me.

But there was one good aspect of the book. The quotes at the beginning of the chapters were deeper and more relavant then the chapters. I wrote down some of then as they teach the points clearer then the prose written by the authors.
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Format: Kindle Edition
I want to strongly recommend this book, especially to those in these tough times who are in transition and are looking for their next great opportunity. Taking the disciplined approach recommended by Ira and Jerry, thinking about yourself as your "most valuable brand", and looking for ways to differentiate that brand in a challenging marketplace are vitally important ideas. I encourage you to buy this book, dive deep into the seven steps (keep a close eye on the step where they talk about creating a "Unique Identity") and make your brand as successful in the marketplace as possible!
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Format: Hardcover
Managing Brand You is organized well, in chapters that allow you to take your self-inventory, providing many exercises to organize your thoughts and analyze your findings.
The parts I liked the most were the simple exercises, like:
- likes/dislikes (determine identity)
- what to start, continue, stop doing (setting goals)
- when, what, where, how, who (implementing)

However, I found the book boring, not very inspiring (except the great quotes). I'm a fairly analytical person, but I'm afraid this book may cause analysis-paralysis and leave the reader lost in data.
The exercises related to strengths would be better if the reader was asked to approach the family and friends about what they value about him/her and the list of strengths/gaps were relative to what the reader wanted to build their brand around. I found 5 life phases outdated, since in todays world, we reinvent ourselves in cycles, so the phases of change and adaptation are present in our lives again and again instead of just in certain ages.

The book has a lot of great information and different readers can pick and chose many points that'll resonate with them. This book is a great resource, but I would recommend also You Are a Brand!: How Smart People Brand Themselves for Business Success which has a more engaging format and a better step by step process to building a personal brand.
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Format: Hardcover Verified Purchase
Authors Wilson and Blumenthal seemingly set out to help us project better images to the world, ostensibly for our benefit. Both of them have careers that require massive amounts of projection to others; the former is an ex COCA COLA executive and the latter is, um, a warm-up "speaker" for BIG names speaking to corporate America. (Read: they do not do too much original thinking and only aspire to perfectly "fit in" with their audiences. Perfect for a "Brand You" book, yes?)

I had high hopes here. The introduction portion of the book reads fine, and sets up some expectation for the reader. We can, at this point, reasonably expect to be delivered to the target. Yes? Well, no. Unfortunately the payoff never comes, and we're left being dragged from one tangent to another, without so much as one "coordinate" to establish our bearings. It's a downward spiral of sorts, and we keep waiting for substantive information to materialize.

I couldn't believe how these branding "experts" view their audience. For people who are supposed to know who their customers are, they introduce some concepts and stories that would make a sixth grader shrug their shoulders in indifference in a middle school business class. Worse yet, they mix this simplicity with graduate school terms and references that would send Peter Drucker himself to the business WIKI for clarification. This material, from a branding standpoint, is wobbly. The book does not know who its audience is.

The authors introduce "Jane" as a focal point of their expert direction and unfolding wisdom. Jane barely finished high school and is working as a clerk in a department store. They use Jane as as example of someone they have helped create a personal brand to better her life.
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Format: Hardcover Verified Purchase
I discovered this book in my Academic Strategy class at my school and decided to buy it immediately. Great motivating book! This book is the best investment in your life! If you want to change your life to the best you should buy and read it!
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Format: Hardcover
Managing Brand you is a monument of development discipline designed to encourage anyone who is willing to ignite their talents of higher learning and prosperous living. It is a unique read displayed for the entry level individual as well as the corporate mega leader. Not only is it a great tool for the workplace, but an ultimate guide for one who wants to grow and enjoy life to the full. It invites you to revisit you and see what changes you can make in your own life, your career, and the things around you to experience a life of change. Being the best advocate of your own development is the strength found in reading Jerry Wilson's "Managing Brand You." I encourage you to get a copy for yourself, your children, and your closest friend. Spread the wisdom and knowledge of a successful leader into the life of someone very special to you. That's the difference you can make in someone's life today. I am inspired and you will be too.

Dorothy Hart-Manuel
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