- Paperback: 180 pages
- Publisher: Content Marketing Institute (August 29, 2011)
- Language: English
- ISBN-10: 0983330719
- ISBN-13: 978-0983330714
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 5.6 ounces (View shipping rates and policies)
- Average Customer Review: 25 customer reviews
- Amazon Best Sellers Rank: #310,649 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ Free Shipping
+ Free Shipping
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand Paperback – August 29, 2011
|New from||Used from|
See the Best Books of 2018 So Far
Looking for something great to read? Browse our editors' picks for the best books of the year so far in fiction, nonfiction, mysteries, children's books, and much more.
Frequently bought together
Customers who bought this item also bought
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Pulizzi and Rose have created a valuable resource that talks marketers through the process of defining a need, budget, and business case for content marketing, and determining how to track the metrics of success, using engaging language and plenty of compelling case studies. As a consultant, I found the whole book to be a fascinating look at how to help my clients gauge their needs and how to help them develop the types of content that would prove most helpful in driving leads and business, and was won over by some of the more whimsical examples used, such as Linus and the Great Pumpkin of Success (of Peanuts fame).
I appreciated reading Pulizzi and Rose's map of the hierarchy of content marketing within an organization, which helped me gain a better understanding of my clients' internal structure and the services that my agency should be offering to them. The section on finding, and educating, your content marketing team was also valuable in terms of helping me to find the best writers for a particular job, and educating them about the client's needs.
Whether you're an independent business owner, a marketing executive, an agency head, or even an independent freelance writer, there are valuable insights to be gained from this book from two experts on the forefront of the content marketing revolution. Don't miss it.
I love it that the authors start at the beginning -- convincing senior management at a well-established company that content marketing is a viable business strategy. Then they scrupulously walked me through every step in the process, delivering advice that manages to be both practical and inspirational.
These authors really "get it" about the real world for marketers that are are trying to navigate this unmapped territory. Their approach is simple, elegant, and, in my view, completely achievable.
If you'd like to know more about this discipline--which seems almost tailor-made for cycling and cyclists--permit me to recommend the excellent book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose and Joe Pulizzi.
I like this book because it does a lot more than just talk about the stuff I hashed through above. It's also a fun, erudite no-baloney step-by-step guide to creating your own Content Marketing initiative and selling it in to a company that may not completely comfortable with the concept.