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I am a "member" of Generation X. I was very optimistic about reading this book, but after reading the first half I am now extremely embarrassed to make that statement. Read morePublished on July 18, 2001 by Karen Cuyler
While I believe Tulgan spends too much time bashing baby boomers, his assessment of how to market to generation x is quite good. Read morePublished on December 29, 2000 by Jeffrey L. Seglin
As a baby boomer, I found this book exceptionally insightful and grounded in real world research. Since I manage many GenXers, every page turning example jolted my thinking. Read morePublished on November 16, 2000 by Katherine M. Weiser
Even if it is not considered to be "The Greatest Generation", this book sheds enlighting data on this important group of young and industrious people now in our... Read morePublished on September 23, 2000
This book was on our corporate reading list for mangers, otherwise I would not have picked it up. After picking it up, the only reason to continue reading was to write this... Read morePublished on January 25, 1999