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8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors Paperback – September 13, 2012

4.8 out of 5 stars 87 customer reviews

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Editorial Reviews

Review

"A truly unique take on social media mastery. This book is full of gems from some of the best minds in the field!"
Mark Schaefer, Author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

"Kent is a leader with respect to guiding the C-suite in the social marketing space. He is a magnet for all of us who have banded together, taking a leadership role and stepping up to change the way marketers and brands build relationships and emotional connections with consumers. I consider his book a must-read for all business leaders."
Ted Rubin, Chief Social Marketing Officer at Collective Bias

"In a book the prizes listening above all else, Kent Huffman makes sure to take his own advice by letting others do the talking for him. This book is absolutely filled with countless bits of practical advice, poignant anecdotes, and real-life success stories. By keeping the information simple and accessible, Kent provides a brilliant model for aspiring marketers trying to figure out how to put theory into practice."
Cheryl Burgess, Co-Founder, Managing Partner, and Chief Marketing Officer at Blue Focus Marketing

"8 Mandates for Social Media Marketing Success is a truly social book. Kent Huffman reached out to the people in his famous lists of top marketers on Twitter for their thoughts and stories to define the eight key factors of SMM success. It proves to be a very effective way to get these ideas across and motivate action. How appropriate that Kent wrote the first 'social' SMM book! 8 Mandates belongs in the hands or on the iPad or Kindle of anyone involved in marketing."
Dr. Gary Schirr, Marketing Professor at Radford University

"Kent Huffman's book should be taking up permanent residence on the desks of everyone working in social media marketing, as well as business owners looking to close the gap between their brands and their customers. The easy-to-digest format—compelling commentary from top names in marketing and academia, along with success stories from companies large and small—makes 8 Mandates a handy guide for navigating the social media marketing waters."
Renay San Miguel, Chief Content Officer at Splash Media and former anchor/reporter at CNN, HLN, and CNBC

From the Author

About a year ago, I made the decision to write a book about social media marketing—one that fills in some of the blanks. In 8 Mandates for Social Media Marketing Success, I've focused on the personal behavioral traits that can affect your marketing initiatives, and this book details what I consider to be the top eight social media marketing mandates that must be mastered in order to, simply put, get results.

What makes this book different, and also infinitely credible, is the manner in which the content has been gathered. Some of the most innovative marketing practitioners, authors, and professors—154 of them from around the world—have provided their take on the eight mandates in this book. You can be sure that every comment by every one of those professionals comes with a big dose of "been there, done that" and "we know what works."

I hope you enjoy reading 8 Mandates as much as I enjoyed creating it!
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Product Details

  • Paperback: 130 pages
  • Publisher: C-Suite Press (September 13, 2012)
  • Language: English
  • ISBN-10: 0615681646
  • ISBN-13: 978-0615681641
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (87 customer reviews)
  • Amazon Best Sellers Rank: #1,067,710 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Imagine a high-energy dinner party with smart friends freely sharing lessons learned from years of practice, research, and reflection. A party where the host purposefully builds the guest list and guides the conversation. That's 8 Mandates.

Its elegant organizational construct makes it fast and engaging. With 8 Mandates, Huffman curates insight on social media marketing from leading CMOs, authors and professors. The no-nonsense introductions ground us in the context of social media as a marketing discipline and the case studies bring the wisdom to life. 8 Mandates is a delight. @MargaretMolloy
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Format: Paperback
Kent Huffman had me hooked with his fishing analogy in the introduction. You have to fish where the fish are. And to find the fish (potential customers), you have to create great content. That content allows you to establish trust and engage audiences, the key to all marketing. The 8 Mandates provides real-world examples that every marketer will want to read. Five Stars!
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Format: Paperback
Kent Huffman has put together a very simple, but powerful, list of "Mandates" that Marketers would be well-advised to follow. While some of them may sound too simple, like "Start Listening", he gives rich descriptions of what is involved and the case studies do a great job of laying it all out in practice. Many of these stories help get the reader into a deeper state of mind to understand the fundamental change in perspective required to succeed in social media. When you put them all together, it is a reshaping of the typical priorities a tradition marketer may have had. His quotes and examples give you more permission to think differently, and help a reader understand the implications for action. It is a quick read, great to pass around a leadership team, and should get an organization talking.
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Format: Paperback
I love the format of this book. It presents each mandate in a clear and practical way that will help any reader with their own social media campaigns. Each mandate is presented clearly, is followed by supporting comments from thought leaders, and then case studies illustrate the significance of that mandate in practice. Reading this book is bound to improve the way you approach social media.
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Format: Paperback
I always appreciate advice from a guy who has actually done it, versus a guy who merely learned stuff in school (or worse, looked it up online) but has never had skin in the game. Kent Huffman meets that definition, and his book provides solid, practical guidance. It's also told in an engaging way, with lots of real-world examples. Highly recommended.
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Format: Paperback
8 Mandates has real, tactical ideas that any CMO can put into action within his/her own organization. The best practices outlined herein are outstanding. The world of social media is changing fast and CMOs need ideas they can put into motion immediately. Kent's book provides those ideas. Must read!!
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Format: Paperback
No one has time anymore to read 400 pages of theory, figure out how it applies to their situation, and then guess what success looks like. Kent's "8 Mandates" does a superb job of laying out the principles of social media marketing in easy to understand language followed by real-life case studies of how the principle or tactic was applied and how practitioners defined success. Whereas most books take a one-size-fits all approach the "8 Mandates" are structured in way that makes them easy to remember and apply to small businesses, B2C and B2B alike.

Each mandate is discussed by practitioners, academics, and other authors along with case examples showing how it was applied and the results in a variety of environments including large B2C, small/medium B2C, large B2B, small/medium B2B, and SOHO. My favorite two mandates are #3 and #4, Develop Relationships and Establish Trust, respectively. These are, in my opinion, the most important and highlights that social media is not about tweeting with wild abandon or posting shallow, self-serving content on blogs but rather about seeking to understand your constituents in their language and on their terms, aligning your conversational topics to engage them and establishing trust so you can, ultimately, give them value.

I commend Kent for tackling this subject. If you're just starting out on social media or been participating in it for awhile, there are epiphanies in this book for everyone. And it's short enough to be read on a plane trip, just make sure you tuck it back into you backpack as you'll want to reference it again and again.
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Format: Paperback
I'm impressed with the amount of work it took to pull this book together, from collecting the quotes to organizing the information into a meaningful context. However, there's the risk of either being too general or missing some important points when trying to narrow marketing concepts to a certain number. "8 Mandates" in some ways falls into this category. Liz Miller on page 125 suggests the mandates "are fundamental to broader marketing success." I would take that further to say they are basic to human communication. However, the book captures some of the nuances of what can be an amorphous topic.

This book isn't a good starting point for the newbie social media marketer, since it will be difficult for them to derive meaning and appropriate actions from the quotes -- many restate the same idea in different ways, which can be confusing. It's more appropriate for those who understand social media marketing, or as a companion to more structured and comprehensive books on the topic. The value of listening, relationship building and thought leadership are stressed, yet key concepts essential for developing a successful strategy and companion tactics are missed. For example, where to place social media in the promotional mix, how it varies for specific types of businesses, resource allocation, and impact on search engine results.

The included case studies are a starting point, providing some insight into strategy, but don't provide enough detail to inform the development of plans to the tactical level. They rarely look beyond the majors, like Facebook, LinkedIn, YouTube and Twitter, etc., yet social media is integrated into so many sites today. There's gold in those hills.
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