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Manners That Sell: Adding the Polish That Builds Profits Hardcover – October 10, 2008
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From the Inside Flap
What is the winning formula to making introductions? When should a woman open a door for a man? Why is small talk so important?
Answers to these questions and hundreds more are presented in this concise and accessible business-etiquette handbook. Designed to help organizations and individuals outclass and outlast their business competition, this invaluable guide covers the important topics for every business situation. From making powerful, positive first impressions to effectively doing business internationally, Lydia Ramsey shares the secrets to mastering the details that make the difference.
Good manners are not formalities of the past. In today's fast-paced, global economy, where business is conducted around the clock, the finer points of business interaction can mean the difference of millions of dollars. Without wasting any words, Ramsey reveals that manners are not about rules, but about relationships. More than ever, proper business protocol is necessary to effectively make and maintain the professional relationships that lead to huge profit margins.
With tips for everyone from support staff to upper management, this book is filled with practical, useful advice on matters ranging from the art of thank-you notes and conference calls to running a successful meeting. Both timely and timeless, this guide considers good manners in a high-tech world without losing sight of the classic etiquette rules governing personal interactions.
Lydia Ramsey is a business-etiquette expert, professional speaker, and columnist who has reached thousands of people through her seminars, workshops, and keynotes. She is the president and founder of her own business-etiquette firm, with clients including corporations, nonprofit organizations, colleges, and universities. A former columnist for the Savannah Morning News, she serves as a scriptwriter in Voice of America's China department, where she writes scripts on Western business etiquette that are broadcast to China and Taiwan. In addition to her active participation in civic and professional organizations, Ramsey has been featured and quoted on NPR and in such publications as The New York Times, The Wall Street Journal, Investor's Business Daily, and Entrepreneur, Inc.
From the Back Cover
"In today's competitive marketplace, first impressions can make an enormous difference regarding who we hire and do business with. Manners That Sell contains the little things we can do that lead to big results. This is a must-read for anyone in sales or leadership positions."
--Ed Horrell, author of The Kindness Revolution
"Keep this book within arm's reach and refer to it often. You will be amazed at how people will want to spend more time with you and buy from you more often. This book is for anyone who has to sell anything to anybody."
--Mark LeBlanc, president of Small Business Success and author of Growing Your Business!
"Lydia Ramsey does an excellent job of communicating good etiquette in the context of today's fast-paced business environment. Her readers come away with a greater appreciation for the importance of treating everyone with dignity and respect as well as the tools and knowledge to make a positive impact in their organizations and personal lives."
--H. Roy Austin, CPA, CMA, chief financial officer, D.J. Powers, Inc.
"In many business arenas today, manners are a tough sell. That's why this wonderful book by Lydia Ramsey is the right tool at the right time for business professionals looking to differentiate themselves from their thoughtless (or clueless) competitors. This book should be in the hands of every employee before they come in contact with the next customer, client, or prospect--it's that important."
--Phillip Van Hooser, author of Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
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Top customer reviews
Manners That Sell: Adding The Polish That Builds Profits should be required reading for high school and college students and for anyone already in the business environment. Once upon a time, good manners were taught in school and at home, but that time has long since passed. This book provides the perfect refresher course for those of us who were taught manners but no longer remember the finer points of etiquette.
While reading this book I discovered that the author, Lydia Ramsey, covered every conceivable point of etiquette including many that I'd never been taught. Each of the twelve chapters covers one main topic broken down into digestible bite sized chunks of rules and guidelines to enhance credibility and professionalism. Topics include first impressions, greetings and introductions, the art of conversation, dressing for business, telephone courtesy, electronic etiquette, correspondence in business, etiquette in the office, gift-giving in business, etiquette out of the office, dining for profit and doing business internationally.
The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette.
I recommend businesses buy this book in bulk and present one to every employee from the frontline up to the top management. In this ever changing world with so many consumer choices, the bottom line is often affected by the simple courtesies that can and should be afforded to customers. You need this book if you want your employees to succeed and your business to thrive.
In twelve chapters, Ramsey, a 30-year business etiquette specialist with 30 years of speaking and seminar experience, presents a wide range of essential topics. In spite of the fact that the author has been in business for three decades, the material presented is current and relevant to today's business environment.
Ramsey begins with a chapter on first impressions, then moves into how to introduce yourself and others, engage in appropriate conversation, and dress properly in both professional and business casual modes. The chapter on phone courtesy is comprehensive; I wish it could be read by everyone I call or who calls me! The electronic etiquette section is fundamental now, but some readers will pick up a couple of tips here. Other chapters deal with business correspondence, office etiquette, gift-giving, dining, and doing business internationally.
In each chapter, the topics are presented in bite-sized chunks that make for easy reading and digestion of the volume of information provided. A blank page section at the conclusion of each chapter gives the reader a convenient place to make notes about other learnings or things to remember. While an index might have helped this book be even more useful, the table of contents is arranged in a way that makes specific information easy to find. This is a book you'll keep for future reference.
Roger Herman, author of "How To Choose Your Next Employer" and other books.
I became aware of Ms. Ramsey and her work after she purchased my video, 'American Dining and Entertaining Etiquette; Manners for the Table.' She was also teaching classes on business etiquette and wished to show my video to her students as part of their lesson on 'dining etiquette.' I was honored that she wanted to do this! She then told me about her book which I immediately purchased.
Ms. Ramsey's book is concise, informative and very well organized. Congratulations on a work well done.