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Mantra Design - Innovate, Buy or Die!: Discover the Secrets for Profitable and Lasting Innovation Paperback – October 12, 2015
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If your goal is to become the best leaderpossible with an innovative corporation, you must read Dana A. Oliver's book, Mantra Design - Innovate, Buy or Die!: Discover the Secrets forProfitable and Lasting Innovation. Mr. Oliver has thirty years ofexperience leading research and development teams, specifically withMedtronic, one of the leading manufacturers of medical technologyequipment. He thoroughly explains the concept of Innovation Management, which is the management of innovation processes, both for the productitself and the organization. Innovation Leadership is the nextnecessary step; it refers to synthesizing different leadership styles,influencing "employees to produce creative ideas, products services and solutions." Many examples of successful leadership from variousorganizations are detailed throughout the book.
Dana A. Oliverpresents fourteen memorable mantras for Innovation Leadership in hisbook, Mantra Design - Innovate, Buy or Die! While these mantras arecatchy, they are also substantial, imparting meaningful messages. Themantras are explained succinctly and purposefully. One of my favoritesis "Hope is Not a Strategy." Many people will relate to this mantra, as they have probably experienced this phenomenon during their careers.While this book is geared towards the creation of innovative products,leaders in other types of businesses should also read it. The lessonsare applicable to all types of organizations, and all leaders wouldbenefit by considering how each lesson could be implemented in theirspecific environment. This is a must-read for anyone who is interestedin improving their company's success!
- Reviewed by Deborah Lloyd for Readers' Favorite
About the Author
Dana A. Oliver is the Senior Director of Research & Development at Medtronic's Surgical Technologies ENT / NT division and has helped grow this business unit from $100 million to approximately $2 billion in annual revenues over fourteen years. He has approximately 30 years of experience in the field of medical devices, working for such companies as Medtronic, Genzyme, SIMS Level 1, Kirwan Surgical, and Strichman Medical. He has applied for over 30 patent applications and has been granted over 20 US patents to date. He is the author of Mantra Leadership Don't Become the Emperor with No Clothes! He is a graduate of Northeastern University and ITT Technical Institute. Dana plans to become an independent Consultant and Educator in calendar year 2016 offering expertise in Innovation Leadership. To learn more about the author or inquire about his services, please visit his website
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*I received this book for review*
Design picks up where Mantra Leadership leaves off with clear and concise examples of how to
incorporate easy to understand design mantra’s into product development. Mantra Design’s
focus on real world examples along with 30+ years of experience provide the framework
necessary to successfully manage your teams success. While I am a firm believer in Mantra #4
“It Takes a Long Time to Get To Simple”, Dana has managed to incorporate that seemingly
simple statement into the design of the book, where you will find yourself saying “that makes
sense” which is a testament to the effort Dana has put into developing each and every mantra.
Whether your company is focused on organic development or acquisitions, Mantra Design
provides the tools for today’s rapidly changing business world.