Male models and men's fashion are changing the way we look at men. Marcus Schenkenberg, the world's first male supermodel, is at the forefront of this movement in men's style, fitness, beauty, and image. Included here are the greatest photographs of Marcus's career, plus many taken exclusively for this book, from such top fashion photographers as Bruce Weber, David LaChapelle, Richard Avedon, Karl Lagerfeld, Steven Meisel, Peter Beard, Patrik Andersson, Tyen, and Albert Watson. Drawing on personal diaries, exclusive interviews for this book, and commentary from industry professionals, New Rules defines today's new male ideals, from fitness training to the runway. Renowned menswear designers such as Valentino and Versace, image makers such as Kevin Krier and Jim Moore, and beauty experts such as makeup artist Francois Nars and haircolor guru Brad Johns, share with Marcus their groundbreaking, trendsetting ideas about masculinity, beauty and style.