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The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization Paperback – Bargain Price, June 3, 2005
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From the Back Cover
“The book makes a convincing case that battlefield techniques really do work in the business world.”—Fortune
“A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history.”—Miami Herald
"Introduces a powerful approach to rising above the competition and meeting the customer's needs in today's challenging and uncertain business environment." --Frederick W. Smith, Chairman, President, and Chief Executive Officer, FedEx Corporation
“A clear framework for employing battle-tested Marine Corps tactics and leadership principles in your business." --Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman
“Valuable new insights into competitive strategy and leadership in business." --Donna Conover, Executive Vice President, Southwest Airlines
The Marine Corps Way shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. You'll learn how to reshape your organization based on seven guiding principles—targeting critical vulnerabilities, boldness, surprise, focus, decentralized decision-making, tempo, and combined arms.
About the Author
Jason A. Santamaria is an independent business consultant and a former Marine Corps artillery officer, Morgan Stanley investment banker, McKinsey consultant, and J. William Fulbright scholar.
Vincent Martino is a senior business analyst for Capital One Financial. He is a former Marine Corps communications officer and a graduate of the United States Naval Academy.
Eric K. Clemons is a professor of operations and information management at the University of Pennsylvania's Wharton School of Business.
Top Customer Reviews
So it was with great interest and high expectations that I read this book. The authors delivered: the lessons they pass on are commonsense, easy to understand and insightful. I really feel for once that I have a set of tangible lessons learned that I can apply in my organization. I work in an acquisitions group for an Fortune 500 services company and the skills and case studies that are highlighted in the book have impacted the way I evaluate both our competition and potential acquisition targets. I have recommended the book to my peers and direct reports, and I highly recommend it to all.
I highly recommend it to small business owners and employees who will find it both educational and inspiring. It is practical, to the point, and comprehensive. I found numerous great ideas on strategy, the implementation of strategy, and how to lead people to get the most from them.
I only wish that I had found this book sooner.
First, this book is an easy read. It is approximately 181 pages long and broken into easily digested parts. Seven of the thirteen chapters focus exclusively on each of the principles of maneuver warfare. Generally speaking, all the chapters follow a similar format. The authors will make a point and follow it up with an example from military history. They then provide an example from the commercial world. Each of these examples is followed by a brief analysis of the principle in discussion. The reader is then given a general analysis that cuts across both the military and business examples. Finally, each chapter ends with a discussion of how the Marine Corps applies and/or views this principle. The advantage of this format is that the reader knows what to expect. The book finishes with a discussion on leadership, the glue that holds the maneuver warfare principles together.
There is nothing new in this book. All of these principles can be found in other management and leadership teaching aids. This book's true value is the clear, concise, and easy format in which it is written. The true standard for good writing is the ability to clearly convey a point to the reader. This book meets that standard. It has valuable lessons for managers in all organizations, be they military, civilian-government, commercial, or non-profit. Anyone in a leadership position would find their time well spent in reading this book.
Overall, the book is very pragmatic and makes the application of these principles to any organization (or some even to one's personal life) very easy. If you are deciding on a book to read in order to enhance your thinking on business strategy and leadership, you should strongly consider this one!
The authors talk at length about "breakthrough" results, and I think this book is particularly effective because they have translated "best practices" from one environment - military - to another - business. Normally, business books simply take lessons from one successful company and generalize them. While I believe this approach to be effective in stimulating incremental ideas, it does not lead to breakthroughs.
The value of this book should not be underestimated - the authors' USMC leadership experience yields unique, powerful insight while their business acumen facilitates the articulation of these ideas for practical application. A must read!
Most Recent Customer Reviews
Excellent read. Interesting ties between effective military leadership and commercial and business strategies. Well done. Read morePublished 22 months ago by Stepney
Based on my career experience as both a manager and as a line employee for many different companies, I'd say that this is one of the better books on how to actually manage a team... Read morePublished on September 6, 2014 by David L. Clay
It is a great book showing how to use military tactics in regular life and business as well ...
A GREAT asset in anyone's library !!!
I first read this book when it was published back in 2004. It was very relevant then and I infused most of what I learned into my personal management style. Read morePublished on December 10, 2013 by Richard Tracey
I recommend everyone to read this book. It works well in life, career, and business. It still holds true today. A must read for everyone. Loved it. Read morePublished on August 24, 2013 by Cecilia
A great book showing that many parallels exist between business and war without advocating a facile and superficial comparison between business and warfare, nor advocating the... Read morePublished on January 15, 2008 by Franco Arda