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About Mark Aaron Polger
At the College of Staten Island, his responsibilities include promoting library services and resources to first year students. He is also responsible for coordinating CLUE library workshops (credit-based workshops for first year students) and teaches LIB 102 (Beyond Google: Research for College Success), the Information Literacy course taught in the department. He is also the liaison to the English and Psychology departments and provides library instruction to first year classes in those disciplines.
Polger's research interests include library marketing, outreach, and user experience design. He is most interested in how users interact with the library's physical and virtual spaces; library web site vocabulary, library signage, and library promotional materials are just a few examples. He has written and presented on topics ranging from library marketing strategies, faculty outreach, Information Literacy marketing campaigns, library jargon, and library signage.
Mark is active in LLAMA as the Chair of the PR Xchange Committee as well as the co-chair of the Annual PR Xchange Awards Competition. This awards competition is a library public relations contest, sponsored by the Marketing and Communications Community of Practice of LLAMA
Locally, he co-chairs meetings in New York City for ACRL National's Library Marketing and Outreach Interest Group. He is also a member of the planning committee of the Library Marketing and Communications Conference (LMCC), an annual conference sponsored by Amigos Library Services.
At his institution, he is co-chair of the LACUNY (Library Association of the CUNY) Library Marketing and Outreach Roundtable Discussion Group.
Currently, he is the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.
Originally from Montreal, Canada, Polger holds a DEC in Pure and Applied Sciences from Marianopolis College (1995), a BA in Sociology from Concordia University (1999), an MLIS from the University of Western Ontario (2000), an MA in Sociology from University of Waterloo (2004), and a Bachelor of Adult Education from Brock University (2009). He is currently completing his third year of Ph.D. coursework in the Curriculum, Instruction, and the Science of Learning (CISL) Program at the University at Buffalo, State University of New York (SUNY).
Polger moved to New York City in 2008 and became a U.S. citizen in early 2016.
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Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.
In this guide, you'll:
- Learn what true library marketing is, and what it’s not
- Plan a large scale marketing campaign / awareness campaign on a shoestring budget
- Learn how to market yourselves as librarians!
- Develop your own professional identity and brand
- Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant!
- Learn how to develop relationships with stakeholders in order to raise the profile of your library
You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.
Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
This book connects teaching practical strategies and ideas with educational theories to give you techniques to use in the classroom to capture students' attention and engage them with instruction.
• Describes engagement techniques that work even for shy librarians or instructors who aren't naturally comfortable with performance aspects of teaching
• Covers working with adult learners at different age groups and students with different English language abilities, from different socioeconomic backgrounds, or with various levels of technological competence, not just the "traditional" undergraduate
• Presents methods to overcome and win over those learners who initially react with "Why do I need another library lesson?"