Mark Aaron Polger
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About Mark Aaron Polger
Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. He received his MLIS degree in 2000 from the University of Western Ontario (London, Ontario, Canada) and has worked as a librarian in public, hospital, and academic libraries. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY).
Polger’s research interests include library marketing, outreach, and UX (user experience) design. He is most interested in how users interact with the library’s physical and virtual touch points; specifically the web site, terminology, signage, and promotional materials. He has written and presented on topics ranging from library marketing strategies, faculty outreach, library marketing campaigns, library jargon, and library signage.
He is the author of three books; Library Signage and Wayfinding Design: Communicating Effectively with your Users (2021), Library Marketing Basics (2019), and Engaging Diverse Learners: Teaching Strategies for Academic Librarians (co-authored with Scott Sheidlower)(2017).
Originally from Montreal, Canada, Polger holds a DEC (Diplôme d'études collégiales) in Pure and Applied Sciences from Marianopolis College, a Bachelor of Arts degree in Sociology from Concordia University, an Master's degree in Library and Information Science from the University of Western Ontario, an Master of Arts in Sociology from University of Waterloo, and a Bachelor of Education from Brock University. Polger moved to New York City in 2008 and became a U.S. citizen in early 2016.
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Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.
In this guide, you'll:
- Learn what true library marketing is, and what it’s not
- Plan a large scale marketing campaign / awareness campaign on a shoestring budget
- Learn how to market yourselves as librarians!
- Develop your own professional identity and brand
- Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant!
- Learn how to develop relationships with stakeholders in order to raise the profile of your library
You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.
Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Drawing on the literatures of adult education and of teaching skills, Engaging Diverse Learners: Teaching Strategies for Academic Librarians presents a wide range of methods to improve how you teach. Coauthors Mark Aaron Polger and Scott Sheidlower argue that in order to grab–and hold onto—students' attention, instructors must get their interest right from the beginning. The techniques they suggest explain how to take into consideration the range of different learning styles students may have, how to accommodate students with different English language skills or abilities, and how to successfully work with individuals from different socioeconomic backgrounds or from different technologically adapted generations. The sections for each group address the key questions of identification (who are they?); how members of that group tend to react to libraries, librarians, and education; and how educational theories of that time affected students' learning in that generation.