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About Mark Lusky
When Mark Lusky says he's been writing for a long time, he's not kidding. His first byline was at the tender age of five months with a column on how to train parents, in the April 25, 1954 edition of the Rocky Mountain News. (Okay, so his dad actually wrote it. But he has the byline and the picture to go with it.)
Mark "officially" has 38 years of writing, public relations, advertising, marketing and journalism experience - starting with a Regional Marketing Director position for Ringling Bros. and Barnum & Bailey Circus. He founded Mark Lusky Communications, now a registered dba of his flagship marketing communications company, Lusky Enterprises, Inc., in 1982. He co-founded Lusky Enterprises, Inc. in January 2004.
Mark has also co-written "Don't Get Mad, Get Leverage" with author, Betsy Gilbert. Betsy is a writer and editor whose professional experience spans book, film, stage, television, newspaper and magazine writing and editing, as well as advertising, collateral and public relations writing assignments for clients in a range of industries.
Their strategy was based on simple, straightforward communication— sometimes with a company executive, sometimes with one of the company's business partners. Whether it was a Fortune 500 computer manufacturer or telecommunications company, their techniques for gaining leverage worked.
“Don’t Get Mad, Get Leverage” will share those techniques with you— a consumer market that spans geography, age and socio-economic status.
This book is a roadmap to follow for the successful resolution of problems ranging from a product that suddenly stops working while still under warranty to an airline that leaves an elderly passenger stranded in the middle of a crowded airport.
Since it doesn’t currently appear that our elected leaders or business mongrels…uh, moguls…give a tinker’s damn about the welfare of this country’s citizens as individuals, we have to take our own bulls by the horns. The Golden Girls were on to something. Instead of worrying where or how to take care of ourselves as we grow increasingly feeble, think about a community home setting—where we take care of each other(up to a point, of course). Save money, support each other’s needs, enjoy a literally built-in friendship network, share each other’s counsel. It makes sense; it saves cents; and it’s a common sense way to deal with circumstances that promise to keep us down in the dumps—figuratively for now, literally later on.
A Wandering, Wondering Jew—Story of enlightenment on a budget, offers ideas, insights and, hopefully, inspiration. If it brings a ray of hope…that renewed sense of passion for life…a desire to live positively and productively instead of being mired in misery, then this book has achieved its purpose.