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How To Market, Advertise And Promote Your Business Or Service In A Small Town Paperback – October 10, 1998
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Top Customer Reviews
This book is excellent for someone with absolutely NO marketing/promoting experience or educational background. The ideas are sound and, often, not expensive. The best thing is that it is adaptable to any type of group/organization/business.
The format is "friendy." Tom gets his points across in a way that YOU know YOU can do. He gives plenty of useful tips, and when this book is used in conjunction with the Internet, the information at your findertips will astound the reader!
This book is guaranteed to turn even the most unknowledgable person into a whiz at promoting "whatever" it is you need to promote, even Religion Departments!
As an Advertising Manager of a small town newspaper based in North Eastern Victoria, Australia, I find Tom's book to be very useful and relevant to small business marketing in my area and I plan to use it frequently to assist my clients with practical marketing advice which value adds to the Advertising advice that I give.
I recomend the book to all small business people, especially those working in smaller communities.