- Paperback: 528 pages
- Publisher: Prentice Hall; 4 edition (December 3, 2004)
- Language: English
- ISBN-10: 0131469568
- ISBN-13: 978-0131469563
- Product Dimensions: 7 x 0.7 x 9.2 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 50 customer reviews
- Amazon Best Sellers Rank: #2,843,298 in Books (See Top 100 in Books)
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Market-Based Management (4th Edition) 4th Edition
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"I think that the unique focus of this text on using analytical tools to help solve marketing problems is a major strength." Florida State University reviewer
"This textbook provides practice in quantitative approaches to marketing problems and focuses on integrating marketing tactics with strategies leading to financial performance." University of S. Florida-St. Petersburg reviewer
"I think the strengths of the book are the quantitative analysis tools/examples and its market/customer orientation." Auburn University Montgomery reviewer
"I continue to like the application problems. I think they are a strong feature of the text." Florida State University reviewer
"When I looked at MBM I was impressed with the analytical content.... A common reaction I get from [my MBA students] is surprise on learning that analyzing data for such topics as customer retention and using analysis to compare strategic options is what MBAs actually do for companies." Florida State University reviewer
"I like the market-oriented approach and the use of NMC throughout the text. It gives my math-scared students a perspective they usually don't see in marketing and makes them realize that they will deal with numbers in marketing. I also find the text quite readable." Central Washington University reviewer
"It filled the gap between basic marketing and a capstone course. It's emphasis on justifying marketing strategies based on market conditions and financial performance seems to be unique in the marketing management and strategy books currently available." University of Southern Florida-St. Petersburg reviewer
"I chose this book because of the customer/market orientation and the quantitative analysis and examples. I wanted to compliment the cases and other project that I use in class." Mount Mercy College reviewer
"I was looking for a text that was not encyclopedic with shallow coverage of a huge amount of material. Rather, I wanted a text that is narrow, deep and focused. It also provides excellent coverage of [marketing accountability and quantitative analysis]. No other text with which I am familiar comes close. Not all texts that ones adopts end up meeting ones expectations. Best's text certainly did for me." University of Connecticut reviewer
"One student in particular, who is an independent entrepreneur with his own computer hardware dealership, has said several times to me that the book "rocks" and that what it covers- particularly in the later chapters on offensive/defensive strategy chapters and marketing plan development- is exactly what he needs in terms of practical advice for his business. This is the kind of student endorsement one hopes to get." Temple University reviewer
"Using this text allows our students to leave the course with analytic tools that they can use." University of Connecticut reviewer
"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." Ron Goldsmith, Florida State University
""What this textbook teaches about the profit impact of customer satisfaction is invaluable. What it teaches about Net Marketing Contribution is a revelation." Glenn Christensen, Brigham Young University
"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like you've offered that they can use in their decision-making processes." Douglas J. Lincoln, Boise State University and editor of the Journal of Marketing Education
"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hand-on tools for the students before they enter the market place." Torsten Ringberg, University of Wisconsin - Milwaukee
Top customer reviews
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Although the text is clear, it feels like it is written by an accountant rather than by someone who writes for a living.
This kindle version was disappointing with ye number of restrictions. Only my iPad was able to read it, and features like dictation were disabled.
For the cost, rent or reselling is a better option.
And our professor found some inconsistent figures in the table. Or maybe there are right ways of gaining the result we cannot figure out.
I love the idea of introducing the relatively objective mathematical modeling into the market analysis and decision making. Although I am wondering how accurate this perspective would be, since market are made up of multiple incalculable variables, I would definitely try and test them to find out.
I would recommend this book to those who would like to learn some preliminary market research methodology from the perspective of maths. It is already a wonderful endeavor.
Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).
His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...