- Paperback: 264 pages
- Publisher: SAGE Publications, Inc (April 29, 1994)
- Language: English
- ISBN-10: 0803952538
- ISBN-13: 978-0803952539
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 14.1 ounces (View shipping rates and policies)
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #3,693,539 in Books (See Top 100 in Books)
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Market-Driven Journalism: Let the Citizen Beware?
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Top customer reviews
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The book does a good job of showing how marketing influences have become routinized in the process and even does a good job justifying why this is not alarming.
However, when expanded to journalism as a process, McManus's scope loses its focus. He builds a case suggesting that since the marketplace decides what news products can or will survive, a market-driven model will produce the best journalism. The obvious glaring gap in this logic is the assumption that consumers and marketing firms will evaluate journalistic media based solely on journalism standards, and not other over-riding elements, such as entertainment or convenience.
Overall, McManus' book is very sharp at explaining the influences presently affecting local news stations. Despite my obvious disagreement with his ultimate conclusions, I would recommend this book for its literature review and discussion of the environment.