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Market Research Made Easy (Self-Counsel Business) Paperback – February 10, 2006

3.8 out of 5 stars 4 customer reviews

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Editorial Reviews

From the Back Cover

Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know.

About the Author

Don Doman is a published author (How to Produce a First-Class Video for Your Business: Work with the Pros or Do It Yourself, Market Research Made Easy, and Out of Work? Get Into Business: a Guide for the Middle-Aged Entrepreneur. He has also been a corporate producer for over two decades. Don and his wife Peg are local food and theatre critics in the Pacific Northwest, where they write about their adventures.
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Product Details

  • Series: Self-Counsel Business
  • Paperback: 146 pages
  • Publisher: Self-Counsel Press; 3rd edition (February 10, 2006)
  • Language: English
  • ISBN-10: 1551806762
  • ISBN-13: 978-1551806761
  • Product Dimensions: 9.8 x 8.4 x 0.3 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,329,700 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Jeff Lippincott on September 4, 2006
Format: Paperback
I enjoy reading books about writing business plans and how to do the research necessary to write business plans. This book definitely fits the bill. It's short, sweet and has all the content to help a wanta-be entrepreneur or small business owner do the necessary market research to aid her in writing a sound business plan or to do strategic planning for that business.

The chapters in the book are titled as follows:

1. Why research your market?

2. Laying the groundwork

3. Setting your research direction

4. Secondary data: what's available?

5. Finding the secondary data you need

6. Primary data: you're already surrounded by it

7. Internet market research

8. Primary data: your survey methods

9. Writing a questionnaire

10. Analyzing and interpreting your data

11. When you need to hire a professional

12. Everybody ought to have a plan

13. The beginning

14. Accessing market research data

I would have liked the book better if the chapters had been organized as follows:

12. Everybody ought to have a plan

1. Why research your market?

2. Laying the groundwork

3. Setting your research direction

4. Secondary data: what's available?

5. Finding the secondary data you need

6. Primary data: you're already surrounded by it

7. Internet market research

10. Analyzing and interpreting your data

13. The beginning

Appendices

8. Primary data: your survey methods

9. Writing a questionnaire

11. When you need to hire a professional

14.
Read more ›
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Format: Paperback
The book is well organized and helpful. I would recommend that your read it fast though.

The one short coming is that it is a print book about an online phenomenon. The methods seem to be changing very fast.

Take for instance this new site,[...]. It seems like it will change the way most people do research online. Check out the link to the wireless telecom industry:

[...]

New tools, and new sites just seem to be coming out too fast for print media to keep up.
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By Nattie on October 27, 2009
Format: Paperback
I was going to give the book 5 stars. I think it wasn't perfect because it was week in talking about market research on the internet. It wasn't as current as it could have been. However, I learned a lot and I like that it wasn't repetitive and it was very technical. I recommend it.
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Format: Paperback Verified Purchase
Not realy what I expected from it....
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