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How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators Paperback – December 16, 2010
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A plan needs to be developed no matter what you are trying to achieve. It is critical to know your audience and how to target their needs. In this book, Johanna Lockhart has provided us with just the right tools to go above and beyond. (Jorge F. Cardenas, principal, High School Ahead Academy, Houston, Texas)
As a marketing and public relations professional for more than 30 years, I found How to Market Your School to be a thorough "how to" book that principals and other administrators can use to "market" their schools with much success―a great guide to navigate the world of promotion. (Lee Vela, general manager student incentives, the Houston Independent School District)
About the Author
Johanna Lockhart currently serves as Manager, Marketing and Business Development at the Houston Independent School District. She has more than 20 years of experience in marketing, communication, and public relations in both the private and public sectors.
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Simple guidelines to help with design, implementation and maintenance of your marketing plan