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Market Yourself: A Marketing System for Smart and Creative Business Owners Paperback – May 9, 2012

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Product Details

  • Paperback: 166 pages
  • Publisher: Cooperative Press (May 9, 2012)
  • Language: English
  • ISBN-10: 1937513084
  • ISBN-13: 978-1937513085
  • Product Dimensions: 8.5 x 0.4 x 11 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #119,757 in Books (See Top 100 in Books)

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I have been missing the mark in Marketing my handmade business. Tara has this gift for taking daunting tasks and topics for the small business owner and breaking them up in ways that make it less scary. I would recommend this book to anyone that wants more from their business and is perhaps connecting the dots on how to connect with your "right people." Tara is a wealth of information has a passion for helping handcrafters. You should also check out her website: [...]
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Format: Paperback
Tara Swiger has given us a gift.
If you, like me, were not raised in a culture that was (ahem) friendly towards or understanding of the realities of business and marketing, then Tara's book is for you.
Non-icky, completely cognizant of the intricacies of a craft-based business, Tara's book will take you down a path of your own making toward a goal which you define and success which you earned--and she'll do it painlessly and successfully.
Don't be surprised by her casual tone. Her ideas are smart and dead-on and her material is professional. She just happens to be a fun person to sit down and chat with--and that's what you'll feel like you did! Sat down and chatted with Tara to learn all sorts of nifty things about marketing your crafty business.
Enjoyable and edifying all at the same time!
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Format: Paperback
Networking is not easy. For many of us, hearing the words "you just have to market yourself", make us sprint for the shower and soap. We feel like are screaming "look at all I do" and that makes us feel dirty and icky. In this approachable book, Tara Swiger has developed an amazing resource that will help you learn how to market your small business in a comfortable way.

With over 34 worksheets and other helpful tips (such as hints for writing your bio) she helps you to refine your message and use the right tools (both online and off) to bring it to your Right People.

While she has written this guide with an eye to those with crafts businesses- I believe strongly that it is for anyone who needs to figure out how to get the message of who they are and what they offer out and in front of their Right People. I believe this so strongly that I started recommending it to my small business clients before I completed the second chapter ("Your Message")!

Swiger writes in an approachable tone and you could see yourself chatting over coffee to find your sweet spot -- the language of your message and how to get it to your people. She does it with some math anyone can do, which appeals to my geeky heart:

To get you to that sweet spot, we've got to measure equal parts your awesomeness with equal parts Your People. (page 18)

Tara gets it and what's even better is that she shares what she's learned about marketing in a way that isn't overwhelming.
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Format: Paperback
If, like me, you're new to the handmade world, and don't know how to get your beautiful thing to people who'll buy it, you've got to read this book.

Actually, not just read it - write in it. Tara includes worksheets which lead you to your perfect people; the people who want your doodah but just don't know it's out there, waiting for them.

I'm only up to Chapter 3, and already I'm way more clear on why people should love (and buy) my thing, and, more importantly, who those people are. This has taken me just two days, after three months of flailing around on my own.

Tara then takes you step-by-step through the whole marketing journey, turning it into a wonderful exploration of true relationship building with, as she calls them, your Right People.

If you love making things, and want to sell those things to people who will love them (and you), grab a copy now. You won't regret it.
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Format: Paperback
I cannot say enough good things about this book. As a shy person in the indie crafts field, I often feel like I'm dancing and nobody is watching. I am so looking forward to being able to really sit down with this book and do Every. Single. Worksheet.

Tara clearly knows how overwhelming it can be for a crafty person to try and get her message out there, and I love that everything in the book is broken down into small, manageable REALISTIC steps. It's such a relief to read a book that is finally about what I do and that will actually be helpful.

This book was completely inspiring!
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