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Market Yourself: A Marketing System for Smart and Creative Business Owners Paperback – May 9, 2012
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Top Customer Reviews
If you, like me, were not raised in a culture that was (ahem) friendly towards or understanding of the realities of business and marketing, then Tara's book is for you.
Non-icky, completely cognizant of the intricacies of a craft-based business, Tara's book will take you down a path of your own making toward a goal which you define and success which you earned--and she'll do it painlessly and successfully.
Don't be surprised by her casual tone. Her ideas are smart and dead-on and her material is professional. She just happens to be a fun person to sit down and chat with--and that's what you'll feel like you did! Sat down and chatted with Tara to learn all sorts of nifty things about marketing your crafty business.
Enjoyable and edifying all at the same time!
With over 34 worksheets and other helpful tips (such as hints for writing your bio) she helps you to refine your message and use the right tools (both online and off) to bring it to your Right People.
While she has written this guide with an eye to those with crafts businesses- I believe strongly that it is for anyone who needs to figure out how to get the message of who they are and what they offer out and in front of their Right People. I believe this so strongly that I started recommending it to my small business clients before I completed the second chapter ("Your Message")!
Swiger writes in an approachable tone and you could see yourself chatting over coffee to find your sweet spot -- the language of your message and how to get it to your people. She does it with some math anyone can do, which appeals to my geeky heart:
To get you to that sweet spot, we've got to measure equal parts your awesomeness with equal parts Your People. (page 18)
Tara gets it and what's even better is that she shares what she's learned about marketing in a way that isn't overwhelming.
Actually, not just read it - write in it. Tara includes worksheets which lead you to your perfect people; the people who want your doodah but just don't know it's out there, waiting for them.
I'm only up to Chapter 3, and already I'm way more clear on why people should love (and buy) my thing, and, more importantly, who those people are. This has taken me just two days, after three months of flailing around on my own.
Tara then takes you step-by-step through the whole marketing journey, turning it into a wonderful exploration of true relationship building with, as she calls them, your Right People.
If you love making things, and want to sell those things to people who will love them (and you), grab a copy now. You won't regret it.
Tara clearly knows how overwhelming it can be for a crafty person to try and get her message out there, and I love that everything in the book is broken down into small, manageable REALISTIC steps. It's such a relief to read a book that is finally about what I do and that will actually be helpful.
This book was completely inspiring!
Most Recent Customer Reviews
Well written - very helpful - love the worksheets - be sure to tune into her podcasts tooPublished 4 months ago by Marcia T. Desrosiers
A fantastic workbook, one I return to every few months to refresh, remind, and reevaluate.
My copy is highlights, dog-eared, and highly used! Read more
Tara takes the subject of marketing, a possibly dull subject for us creative people, and makes it fun and understandable. Read morePublished on December 9, 2012 by Melissa L Wehrle