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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Hardcover – April 4, 2005
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Top Customer Reviews
To assist that process, they provide "Preparing Yourself: Audit Your Strategy and Clarify Your Process," a self-dianostic which poses most (if not all) of the key questions to be answered and most (if not all) of the key issues to be addressed. Of special interest to me is the provision, also, of a set of "Action Steps" at the conclusion of each chapter.Read more ›
In summary, this is a readable, practical, useful, and insightful book - you will not get tired of it.
MarketBusters provides a disciplined approach toward examining "profit drivers" within a company and developing straight forward strategies for redefining products, processes and business models. Through models and prospecting questions, the book provides a hands-on tool that can be put to use immediately in virtually any business.
For example, identifying what you charge customers for and how you measure profitablity, and changing the game to match customer needs, is an example of a simple, but effective technique for redefining your offerings and developing a defensible competitive position.
I have seen the results of using the concepts in MarketBusters. A must read!
Most Recent Customer Reviews
Discusses ideas such as how to improve your customers' key metrics & their personal productivity, as well as your own company's productivity. Read morePublished on May 31, 2013 by J.Ilog
Market Busters, which purports to offer "40 strategic moves that drive exceptional business growth," follows through well on that promise and does exactly that. Read morePublished on June 20, 2007 by A. Brunelle
This book hits the nail on the head in many areas, but its greatest quality is that it is thought provoking. Read morePublished on November 5, 2006 by Roger Bauer
A very down-to-earth and very practical handbook for any strategical formulation endeavours. Better than those metaphorical ones, like "blue ocean strategy". Read morePublished on June 12, 2006 by Z. Yixin
Ian MacMillan was my outstanding professor at Columbia Business School, and his keen insights into what comprises entrepreneurship combined deep, practical expertise and common... Read morePublished on July 25, 2005 by Denise R. Sinclair
I had Mac and Rita in class at Wharton. This book is a great example of there commitment to drive market improvements. I have used some of these techniques and they have worked.Published on July 22, 2005 by R. Toeppe
These 40 moves are practical. With each one I saw ways to get closer to our clients and achieve our objectives. Read morePublished on July 6, 2005 by Linda Richardson
As a consultant to Japanese firms I found this book very, very useful. It gave me a whole new toolbox for helping my clients come up with approaches to taking charge of the... Read morePublished on June 23, 2005 by T. Ohe