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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Hardcover – April 4, 2005
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McGrath and MacMillan, graduate business school academics, offer assistance to executives for improving growth and profitability, especially those seeking skills such as improving their decision-making ability, working with the reality that failure is linked to intelligent risk, and making sense of ambiguous information. To achieve growth and profitability, the authors suggest using market busters, actions they define as those a company can take to change the competitive game and bring markedly superior performance. Using tools, checklists, and examples, they present their five core strategies for developing market busters, which include transforming your customers' experience, transforming your firm's products and services, and exploiting shifts in your industry to maximize your advantage as opportunities emerge. Their 40 action steps underlying these core strategies include radically improving productivity, improving cash-flow velocity, changing the way assets are used, and helping your customers improve their cash flow and quality. Rather textbookish in approach, this book nevertheless contains much valuable information. Mary Whaley
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This is truly a great book that should help any executive or company to stimulate the creative juices. Highly recommended.
Here's how the process works for these 40 moves and for this WHOLE book; in my humble opinion, it's a good process, and I learned a lot. It will suggest a business strategy as follows. I'll take one as an example. Move #11: Eliminate Complexity: "...opportunity for what we call radical surgery, a move to dramatically eliminate complexity. Radical surgery is made possible, ironically, by the very efforts of companies to be responsive and to invest in improving their offerings. [...]" Two examples are then provided, one of a stripped-down hotel experience and another of an overly-complicated oven. Finally, prospecting questions are provided for eliminating complexity or executing the strategy move first proposed.
WHO THIS BOOK IS FOR: This book is for serious business people, and people who want to study business as a science and a strategy and not simply as an array of promises and platitudes. I think it is best for someone in a LARGER company or with ABOVE-AVERAGE resources, because a lot of the moves suggest using teams or collections of people, so it is most suitable for corporations and large entities, although for me, it was a pleasure brainstorming experience even as a small business.
Overall, the book is great. It provides a strategic move, talks about it, gives examples, and then asks you prospecting questions or thinking questions to force you to think about the strategy as it applies to your own business. The examples are all real-world and don't always involve success (some show what caused failure). I'd recommend this not only to people already in business but also those planning new ventures.
In summary, this is a readable, practical, useful, and insightful book - you will not get tired of it.