The Marketer's Concise Guide to CRO: Tips, Tests, and Tactics to Gather More Leads and Grow Your Business 1st Edition

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ISBN-13: 978-0996950404
ISBN-10: 0996950400
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Editorial Reviews

About the Author

Scott Frangos is a veteran A/B tester and CRO specialist with a long career in advertising, marketing and publishing. He is founder and president of Webdirexion LLC, an online marketing agency, and also a long-time college level instructor in the Portland, Oregon area. He also teaches online courses at COMP – the College of Online Marketing Pros. In the 90's Scott worked in corporate advertising, marketing and publishing and also recalls teaching "desktop publishing" using software then called Aldus PageMaker. He began building business websites in the latter part of that decade and worked for Microsoft and Office Depot on a project to introduce SaaS solutions for ecommerce. In the 2000's he continued working in site development, online advertising and taught webmastering, programming, Photoshop, ecommerce and business courses at local colleges and technical institutes. It was then, as the web matured that publishing and marketing, art and science offered up new ways to help businesses gather more leads and provide measurable results for ROI. It is at this intersection of disciplines where Scott has stayed focused in his marketing practice. Scott credits his publishing team with making this Guide concise but resourceful for modern marketers. The team on the CRO-Guide includes Margot Hall, Managing Editor; Whitney Beyer, Copy Editor; and Contributors Julie Hume, Miranda Booher, and Sherri Gutierrez. Scott has spoken at The Content Marketing Conference in Berkeley; the Web Visions Conference in Portland, OR; and taught for the Langley New Media Center in Washington State.

Product details

  • Paperback : 150 pages
  • ISBN-10 : 0996950400
  • ISBN-13 : 978-0996950404
  • Item Weight : 7 ounces
  • Product Dimensions : 5.5 x 0.38 x 8.5 inches
  • Publisher : WebDirexion LLC; 1st Edition (October 20, 2015)
  • Language: : English
  • Customer Reviews:
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