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The Marketer's Guide to Video: Your Complete Resource to Making Marketing Videos Paperback – December 15, 2017
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Based on the well-organized manner in which the book has been laid out, the Table of Contents becomes a valuable resource to reference something a reader needs to review. The author starts at the beginning and steps the reader through each phase of video creation, nicely chunking the information into manageable sections. A sprinkle of humor calls up smiles. The author adds just enough "lingo" and tech references to be helpful to DIY folks and to allow anyone to communicate a bit better with video professionals.
One interesting inclusion in this book is the invitation and opportunity for video industry service providers to become part of an online community. Another noteworthy inclusion is the detail provided in the Distribution (final) section of the book with the emphasis on tactical assessments of using various social media streams.
At 300+ pages, this is an "everything but the kitchen sink" of a how-to make a marketing video book that should help those DIY diehards and make a smoother experience path for others thinking about enlisting help to create a marketing video.
I was provided an advance copy of this book to provide a candid review.