Customer Reviews: Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
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on June 6, 2012
A window into how search and the internet change the way we find stuff. Fox provides a lot of great examples of both effective and ineffective marketing strategies as they relate to the web. If you're trying to understand how your customers are using search and the web, this book will set you on the right path.
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on October 6, 2012
>>>..."Marketing in the Age of Google, Revised and Updated : ...Strategy", Circa May 2012. is a Must Read & Use, that goes into how search has and is changing everything!!!...>>> Has your business harnessed its full Search potential?...>>> Consider that your business Search strategy can and will have a dramatic impact on how your Customers / Consumers interact with your business!!!...>>> In addition, your Search engine activity can provide useful data about your Customer / Consumer behavior, needs and motivations!!!...
Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
>>>..."Marketing in the Age of Google, Revised and Updated : ...Strategy" explains, in 254+ Pages, 10+ Chapters and in non-technical Knowledge, Content, Context, etc. ways what WE need to know about Search rankings, data, strategies, etc. and integrating our Search strategy into our business processes...
>>>...Your business needs to evolve as your Customer / Consumer behavior needs and motivations evolve!!!...>>> If these considerations have, going forward, benefits & $values$ to YOU, Please join US on your Journey of Discovery into MARKETING IN THE AGE OF GOOGLE!!!...>>> Ready, Let's Roll!!!...
>>>...NTK...>>> Vanessa Fox (@VanessaFox on Twitter), Authority, Author, etc. was an SEM Guru from Inside Google, as a Search engine spokesperson responsible for explaining Google's Search Algorithm's, etc. to millions of website owners, etc, and now is a leading speaker and consultant on SEM strategy, etc.!!!...
>>>... MARKETING IN THE AGE OF GOOGLE opens with Praise, Dedication, Table / Contents, Foreword - Danny Sullivan / Editor-In-Chief / SearchEngineLand.Com, Preface to prepare US for what is to come.
>>>...Chapter 01 - How Search Has Changed Your Business.
>>>...Chapter 02 - How To Use Search Data to Improve Your Business and Product Strategy.
>>>...Chapter 03 - How We Search.
>>>...Chapter 04 - Building Searcher Personas : Opening the Door to the Crowd of Customers You've Been Keeping Out.
>>>...Chapter 05 - How Search Engines Work.
>>>...Chapter 06 - Implementing an Effective Search Strategy.
>>>...Chapter 07 - Working with Developers : How to Turn Business Strategy into Tech Speak.
>>>...Chapter 08 - How to Cut through the Data and Get the Actionable Metrics You Need.
>>>...Chapter 09 - Social Media and Search.
>>>...Chapter 10 - What's Next? : Beyond Google and 10 Blue Links.
>>>...MARKETING IN THE AGE OF GOOGLE closes with Notes, References and the ever helpful Index!
>>>...Of Special Note is the closing statement of Chapter 10 on Page 228!!!...>>> "Remember, the Customer remain the same---they are simply adapting new behaviors to take advantage of the world of search...You're equipped with the knowledge from this book to adapt with them."!!!...>>> Digital Darwinism / Adapt To Survive as Survival Is Not A Given!!!...>>> Michael!!!...
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on April 13, 2011
This is a great book, written by someone who ought to understand the inner workings of Google better than most.

Vanessa Fox worked at Google and was integral in the creation of Google's Webmaster Tools. She also had a very public job, while in Mountain View, California, speaking to webmasters around the world concerning the Google search engine. As a public spokesperson for Google, she was well known for her clear and concise advice regarding the inner-sanctum of Google.

Although Fox left Google in 2007 for greener pastures, she is still one of the most recognized names to have ever come from the Google Webmaster's team.
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on August 25, 2010
What I appreciated about this book is that it is not solely applicable to large corporations - any business (or other online endeavors) can learn something. Paid search results (i.e. google adwords) are often promoted as "the" way to get the word out online. However for a small operation they can be pricey without a large return. I had come to see the web as a crowded space for which it would be very difficult, if not impossible to succeed with so-called organic search. Fox counters that myth and in fact states the opposite. She proposes that it is organic search that is being overlooked and that therein lies an opportunity. She then goes about explaining how to optimize your strategy to succeed in organic search by using the many free research tools that are available. She also presents many good examples from a variety of industries that exemplify her advice.

Michael Kaminsky
Author, Naked Lens: Video Blogging & Video Journaling to Reclaim the YOU in YouTube
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on April 16, 2011
Very easy to read. Not a lot of tech jargon. Handy checklists are provided. If you are in charge of marketing at your business you need to read this book.
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on August 25, 2014
Obviously I misunderstood what the book was about as I was expecting a more "how to" book on improving your web presence but the book was more generic. She talks about using search data from Google but doesn't exactly tell you how to get the search data. As a novice when it comes to SEO I found the book hard to follow and difficult to understand - not sure if it's my lack of knowledge in the subject or how the material was written. Overall I really didn't get anything of value from the book. If your new to SEO you may have a difficult time following it.
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VINE VOICEon April 8, 2011
It's not uncommon to buy a book on online marketing only to learn nothing about researching possible buyers, creating profiles, and finding out what they are really looking for when you want them to find YOU.

This books skips the hype of blogospheric branding and other nonsensical and dangerously useless tripe and positions the reader directly in the middle of the real action. There are millions of people looking for stuff on Google, and your voice is a very small one, quantitatively speaking. Vanessa shows you how to position yourself using organic search so you rise to the top by being where people are looking. It's not about who you are, it's about how relevant you are to your target audience. So get it right! And if you don't know how, simply add this book to your shopping cart and expect to do plenty of trial and error testing once you get it. That's what good books guide you through, and this is one of the best.
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on April 24, 2012
Vanessa Fox's latest installment of "Marketing In The Age Of Google" is a must have book for any business owner or serious marketing professional. The new edition has been totally updated and revised from cover to cover, beginning on page one. If you are looking for the latest information on Google, Panda, Google+, Google+ Business Pages, mobile search, social media or business strategy, this is where to find it!
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VINE VOICEon October 16, 2011
I have been studying internet marketing, SEO and SMO for the past few years and continue to revisit Vanessa Fox's Marketing in the Age of Google. Why? Because the basic principles of organic search apply and many businesses are still benighted in this area of strategic marketing. I agree 100% with the author that: "These days, your search strategy is your business strategy, whether you realize it or not, because that's how potential customers are trying to find your business or website. Search is the new Yellow Pages, 800 number, Sunday circular, card catalogue, and cash register."

Each chapter provides a useful checklist for either the consumer, business owner/CEO, webmaster/designer, marketing manager. You will have a more profound understanding of how search engines work (if you don't already).

I will continue to recommend this book to people I do business with.
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on May 24, 2011
Marketing in the Age of Google offers a wealth of insider information that is useful and accessible to anyone with an interest in search engine optimization, even if he/she has a limited knowledge base. It would be particularly useful for individuals with small businesses who may feel overwhelmed but the online / Google - centric marketplace. Vanessa Fox has an insiders knowledge of this world, and lays it out in simple and actionable terms. One might expect a book on a topic like this to be filled with confusing technical jargon and complicated online business practices, but that is not the case. Fox never speaks down to her audience, while at the same time providing technical information in a way that breaks it down and makes it easily understandable to the average businessperson. This is not about selling ads or simply increasing your search hits - it is about using existing tools to optimize your customer reach. A must-read for business owners!
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