John Arnold is the author of three marketing books in the best-selling "For Dummies" series: Web Marketing All-In-One Desk Reference for Dummies, E-Mail Marketing for Dummies and Mobile Marketing for Dummies.

I am passionately committed to furthering the growth of the mobile marketing industry and to this end have taken on a number of entrepreneurial, volunteer, public speaking and academic roles, including:

• Managing Director North America for the Mobile Marketing Association (www.mmaglobal.com)

• Adjunct professor of Mobile Marketing at Golden Gate University (www.ggu.edu)

• Author of Mobile Marketing for Dummies (http://amzn.to/9Kmlny), Web Marketing All-in-One for Dummies and contributing author to 4 other books, founder and editor of the award winning International Journal of Mobile Marketing and author of over 60 articles

• Doctoral candidate, researching the field of mobile-enhanced customer managed interactions and next generation privacy and consumer identity management solutions

• Volunteer for the Direct Marketing Association Program Advisory Council and Mobile Committee and member of GS1 Mobile Steering Committee

• I have conducted hundreds of talks and presentations in numerous subject areas pertaining to mobile marketing

I am also the co-founder and recently seconded VP of Strategy at iLoop Mobile, a leading and award winning mobile marketing solutions platform provider. I stepped down from my role at iLoop Mobile and Global Vice Chairperson on the MMA Board in early 2010 upon taking the Managing Director position with the MMA.

Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense.

Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out.

He’s written three books about marketing, and has sold over 20 copies.

You can find him pedaling his bike up Seattle’s ridiculous hills, send him a note on Twitter (@ianlurie), or reach out on LinkedIn ( [https://www.linkedin.com/in/ianlurie/](https://www.linkedin.com/in/ianlurie/) ).

Elizabeth is a Seattle native working as the Senior Director of Strategic Marketplace Services for Tinuiti in Seattle, WA. She is well versed in Google AdWords, Google Shopping, Microsoft Ads, Amazon Advertising, Walmart Advertising, Retail Media Networks, Facebook and a few other platforms. She is formerly the Senior Director of eCommerce Growth Services at CommerceHub and Vice-President of Search at Portent, Inc., overseeing the PPC, SEO, Social Media and Analytics departments.

A graduate of the University of WA with a BA in English Lit, she is a co-Author of All In One Internet Marketing Reference for Dummies through Wiley Publishing 2009 and 2012, specifically, book 4 out of 8.

Elizabeth firmly believes that anyone can learn how to do pay per click marketing, as she started out thinking it was called "pay-per-clip" marketing back in 2006.