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Web Marketing All-in-One Desk Reference For Dummies Paperback – March 23, 2009
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From the Back Cover
Boost your bottom line with your $25 Google AdWords credit see inside
Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.
- Show 'em you're there Book I shows you step by step how to maximize Internet potential for your business
Rank high attract customers by rising to the top of searches; the secrets are in Book II
How're you doing? Book III helps you find out by tracking how your ads, pages, and products perform
It pays to advertise and Book IV demystifies managing pay-per-click ads, keywords, and budget
Keep in touch Book V helps you develop marketing e-mails that customers want to read
Let's blog the tips in Book VI teach you to create a blog that helps you connect with clients
Socialize use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
Go mobile leverage mobile technology with the tips in Book VIII
Open the book and find:
- Secrets to building Web sites that deliver your message
How to get your site found by search engines
Ways to improve your marketing with Web analytics
Top ways to generate site traffic
How to write ads that get clicks
Tips on winning an audience for your blog
How to deliver valuable mobile content
Inside your Google AdWords gift card worth $25
About the Author
John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.