- Paperback: 360 pages
- Publisher: For Dummies; 1 edition (April 8, 2005)
- Language: English
- ISBN-10: 076458457X
- ISBN-13: 978-0764584572
- Product Dimensions: 7.4 x 0.9 x 9.2 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 10 customer reviews
- Amazon Best Sellers Rank: #4,003,340 in Books (See Top 100 in Books)
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Buzz Marketing with Blogs For Dummies Paperback – April 8, 2005
“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)
From the Back Cover
It's easy to get customers buzzing about your business
Here's how to launch your blog, develop a style, and make your business stand out
Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!
Discover how to
- Set up and maintain a blog
- Involve your customers
- Earn trust, educate, and build community
- Follow blogging etiquette and culture
- Find the right voice
- Encourage links to your blog
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I have quite a few of the "For Dummies" books, several of which I have not read that I use for reference, and several that I have read to gain a deeper understanding of a subject. This book is one of the latter (so I read it cover to cover), as I am a life coach who knew very little about blogs (just having read some teen Xangas). I had seen a very powerful blog-based web site on the Internet, and knew I wanted one for my coaching practice, but had no idea where to begin or what or where the "blogosphere" was. This book solved my dilemma in a fun, readable, and non-technical way (with many, many references for those who want to go deeper). It is definitely a five-star Dummies book, well worth more than the purchase price.
This book helped me to decide what type of blog to develop. I have rudimentary HTML skills, including lite CSS; however, no matter what your skill level (or lack thereof), using the book you can ascertain what type of blog is right for you.
It really covers everything you'd want to know about blogs, including those things you'd never know to ask (e.g., RSS feeds!---who knew?). Not just the technical aspects, but blog writing, marketing, etiquette, etc. I agree with a previous reviewer who wrote that the book is also beneficial for those who want simply personal blogs rather than business blogs, although its greatest utility is for people like me who want to use a blog as a basis for or as an adjunct to their business.
The book was fascinating. Although I spend a lot of time on the Internet, I was oblivious to blogs, and discovered a whole new and very exciting world here. The book helps you to get fired up and excited about something technical---which for me isn't easy, since I don't normally get emotional over new computer software. I think the reason I'm so motivated is that the book helped me to see that so very, very much that is not technical (building community, reaching people in a personal way, supporting clients, offering services, and much more) can be done with blogs.
Best of all is that this book showed me how I can market using blogs and still be myself, something I've been trying to do for years. In fact, the more I am myself on a blog, the better the blog will be---imagine that! A blog is a great tool for self-expression, which can be done concurrently with marketing, I found out, and in an authentic way.
The book gives references for further learning, which is mostly informal (an therefore hard to know about without experience, which the author shared to my great benefit). If you are an early adopter, buy the book now---you won't be sorry. In a few years, everyone will blog---now, you can be on the cutting edge...I wish I could give this book 6 stars!