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Marketing for CEOs: Death or Glory in the Digital Age Paperback – April 11, 2016
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"Marketing for CEOs: Death or Glory in the Digital Age is one of the best books I have read on marketing for many years." - Readers' Favorite
From the Back Cover
Should you fire your chief marketing officer?
Top customer reviews
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This book is a preferred read for not just CEO’s or CMO’s, but for anyone who does marketing/advertising for a business.
I would also recommend any university or college to add this to the must reads for their marketing courses.
Here is why I enjoyed this book:
It’s an easy read. Right to the point.
The Author has a great personality – it’s fun to read.
This book brings fundamental marketing to modern times.
Understand the lifetime value of your customers, and learn to know who they are.
Learn how to connect the CEO with Marketing Team, Data Junkies, Deep Bean Llamas and Product Dabblers.
Know what 50% of your advertising dollars is wasted.
I look forward to reading Ben Legg’s next book.
Learn from someone who’s been there, done that. Ben Legg was instrumental in writing the blueprint for how Google monetized its various consumer products (search, display, YouTube, etc.) As COO of Google - Europe, he helped countless company marketing and eCommerce teams navigate the new digital world. (He's now CEO of Adknowledge.)
Today's CEOs are marketing their products and services to a audience who lives on the web, downloads their video programs, and coordinates everything through their cell phones. He begins by describing how everything is different now. Marketing to digital outlets has new opportunities for tracking and personalizing customer messages. Customer contact database management is critical.
The CEO must coordinate, motivate and lead the IT, sales and marketing groups. From ROI, to advertising agencies, to evaluating your current CMO's performance and to how to hire a CMO, in 148 pages you will find the nitty-gritty that CEOs need to effectively market in the digital age.