- Printed Access Code: 745 pages
- Publisher: McGraw-Hill/Irwin; 11 edition (March 5, 2012)
- Language: English
- ISBN-10: 0077632702
- ISBN-13: 978-0077632700
- Product Dimensions: 8 x 1.1 x 11 inches
- Shipping Weight: 4.2 pounds (View shipping rates and policies)
- Average Customer Review: 66 customer reviews
- Amazon Best Sellers Rank: #1,541,292 in Books (See Top 100 in Books)
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Marketing with Connect Plus 11th Edition
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About the Author
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
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Top customer reviews
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The Connect that comes with this book is only useful if you either need it for class, or like to study the vocabulary and concepts through flashcards (called Learnsmart). Otherwise, don't buy the book with Connect.