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DIY Marketing for Consultants, Trainers and Professional Speakers: The Non-Guru Guide to Getting it Right Paperback – June 23, 2018

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Editorial Reviews


Aidan Crawford's new book, "DIY MARKETING FOR CONSULTANTS AND SPEAKERS-The NonGuru Guide To Getting it Right" is the new era solopreneur's marketing Bible. And fortunately, it's distilled down concisely to the core elements necessary for success. This book is a fast read and still power-packed with the "how to" instructions that today's small business leaders need to succeed in our "sipping through a fire hydrant" economy. -Ed Rigsbee, CSP, CAE

As a podcast producer, I work with many consultants and speakers and all of them struggle with how to get their message out, how to reach their ideal clients and how to effectively use social media, email marketing and how to prioritize their marketing efforts. Aidan has written a practical, easy to read how-to book that addresses all of these issues and more. I am recommending this book to all my clients and would suggest it for anyone who wants to grow their consulting and speaking business. - 
Doug Foresta

Wow! DIY Marketing For Consultants & Speakers is perhaps the most comprehensive business marketing guide of its's like having your very own business coach in a book. And, a whole lot cheaper!

A must read for speakers, consultants and ALL entrepreneurs trying to launch and maintain a successful business. Aidan shares everything you need to know and how to do it, from building a website and defining your target audience to creating online content, navigating your way through social media and everything in-between! Highly recommended! -
LISA LELAS: Productivity Speaker, bestselling author & founder of Bestseller Bootcamps.

I loved it. It was easy to read, and easy to understand.

Crawford gets right to the point and, not only give lots of great advice, but also the "HOW" to go along with it. This is the piece that is missing with so many other writers of these subjects.
I have already taken action on some of the key points you make, particularly on social media, that I either didn't understand before, or completely missed altogether. - 
Cheryl Gregory
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Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (June 23, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 96 pages
  • ISBN-10 ‏ : ‎ 1721763813
  • ISBN-13 ‏ : ‎ 978-1721763818
  • Item Weight ‏ : ‎ 7 ounces
  • Dimensions ‏ : ‎ 6 x 0.22 x 9 inches

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Aidan is the president of Short Circuit Media. A well established marketer in the speaking industry, and a fixture at National Speakers Association conventions going back to 2011, his goal is to help clients get the attention of people who are willing to pay for their expertise.

As a scribbler with decades of experience writing compelling copy, he effectively creates content and social marketing strategies that build credibility in any marketplace.

After working as the marketing director for a professional speaker for 4 years, Aidan hung out his shingle as Short Circuit Media in 2010. His “Marketing as a Managed Service” approach is ideal for speakers, trainers and consultants who just want to get it done – but don’t want the hassle of hiring a full time staffer.

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