- Paperback: 372 pages
- Publisher: CreateSpace Independent Publishing Platform (August 20, 2015)
- Language: English
- ISBN-10: 1517631203
- ISBN-13: 978-1517631208
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #7,635,297 in Books (See Top 100 in Books)
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Marketing Direct: Breaking Through the Clutter Paperback – August 20, 2015
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About the Author
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies.
Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs.
A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than sixty thousand marketing and sales professionals.
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