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The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere Paperback – April 29, 2011
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The Marketing High ground will help ensure your company thinks hard and develops these critical foundational areas so that you can create more compelling and profitable marketing campaigns.
We read your book, then you spoke with us about campaign preparation and we embraced it. Now we have taken it to a whole new level internally. This model is being adapted throughout our organization. You are quite the celebrity here for how your teachings are changing our style of communicating with our audience. Thanks for your work. We refer to your blog and books regularly.