- Paperback: 648 pages
- Publisher: Prentice Hall; 10 edition (January 21, 2010)
- Language: English
- ISBN-10: 0136102433
- ISBN-13: 978-0136102434
- Product Dimensions: 8.4 x 0.9 x 10.8 inches
- Shipping Weight: 2.7 pounds
- Average Customer Review: 3.9 out of 5 stars See all reviews (214 customer reviews)
- Amazon Best Sellers Rank: #71,577 in Books (See Top 100 in Books)
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Marketing: An Introduction (10th Edition) 10th Edition
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Top Customer Reviews
This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.
I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.
The content is good, with a lot of diagrams and flow charts, and the case studies are many, which isn't a bad thing, as it puts some of the principles into a realistic context.
As for being boring- well, it's a text book!!! I'm sure there will be an 'Idiot's Guide to Marketing' out soon, which may satisfy the more facile of readers.
Most Recent Customer Reviews
Was a great book for a low price. It really saved me a lot of money ordering it from amazon rather than from my bookstore. I would buy from this seller again. 5 stars.Published 5 days ago by Amazon Customer
Came 3 weeks late. There was no point of me using the book because my class was almost overPublished 27 days ago by Amazon Customer
It was just as described. Content of book is fairly good, as it uses many modern examples of business concepts.Published 28 days ago by JohnPaul