- Audible Audio Edition
- Listening Length: 3 hours and 6 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: September 14, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00435JCWK
- Amazon Best Sellers Rank:
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Audible Audiobook – Unabridged
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Top Customer Reviews
The band marketed itself and built a following by doing pretty much the opposite of what most other bands did. For instance, they encouraged their fans to record their shows and give tapes to their friends. They built a mailing list of fans to keep in touch with them. They sold concert tickets directly to fans instead of through a middleman. And most significantly, they built their business model on live concerts, instead of album sales long before that model became the norm for today's recording artists.
The music industry thought they were crazy, but the approach the Grateful Dead took was ultimately successful. Many of the things they did to build a following are what successful modern marketers are now doing in the Internet age.
The Grateful Dead was doing social media and content marketing long before there was Internet marketing.
And rather than trying to have an enormous fan base that was a mile wide and an inch deep like The Beatles or The Rolling Stones, the Grateful Dead strove to have a deep relationship with a niche audience.
And that is how many businesses are profiting in the long-tail nature of the Internet.
Even if you're not a fan of The Grateful Dead, this is a great marketing book that both entertains and educates.
And, to listen to an interview with David Meerman Scott about "Marketing Lessons from the Grateful Dead" visit MarketingBookPodcast.com
This book is simply written and helped me understand the answer to that question. If you know some things about the Grateful dead(ie,you are a deadhead) then you might find this book useless. If you are someone like me who grew up knowing who they were but never really followed them and/or you are an entrepreneur or marketing person you'll find this useful. It's very simply written and tells the story about how this unknown band who looked like anything but rock stars attained success.
At a time when so many people fight over copyright laws, and being a 'rock star' means you have to get up on stage and do all these choreographed dance moves to get noticed, it's refreshing to see how amazingly simple it can be to just be yourself and 'make it'.
The band did this by building relationships with their fans unlike most other bands. Unlike most bands, the Grateful Dead allowed people to tape their shows which was a brilliant decision. Their decision to partner with vendors selling Grateful Dead merchandise was another brilliant decision.
Scott and Halligan do a great job highlighting these events, and several other things that the Grateful Dead did to build their brand. They also provide great examples of other companies having similar success using what worked for this legendary band.
Worth the read every year or so, whether you're a deadhead or not.
The back stories of Grateful Dead concerts attended, combined with photographs, give the book a great atmosphere - even if you're not a fan of the band.
At around 200 pages it's a short read, but this actually works in your favour as you're left with the motivation to get back to your business and start implementing these ideas.
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