- File Size: 1309 KB
- Print Length: 110 pages
- Simultaneous Device Usage: Unlimited
- Publisher: The Story of Telling Press (September 30, 2014)
- Publication Date: September 30, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00O3597M0
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #86,145 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Marketing: A Love Story: How to Matter to Your Customers Kindle Edition
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- Page numbers are just like the physical edition
- Length: 110 pages
- Word Wise: Enabled
- Enhanced Typesetting: Enabled
- Page Flip: Enabled
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Top customer reviews
The book helps us refocus, and it does it with incredibly beautiful, sometimes almost poetry-like prose.
My only detraction is that I wish the book was a little longer and included actual case studies with a step-by-step analysis of how real companies actually built out customer focused and relationship building principles and what effect there was on the subject company's business results.
It's relatively easy to talk about sweeping concepts with soaring prose. As always, execution is key and the devil is in the details. The book is short on this.
If the author would have taken her fantastic concepts and then showed how they were applied with step by step details that would help companies create an actionable roadmap, then this book would have been a seminal work.
The book is a quick and easy read at a little over 100 pages; however Bernadette Jiwa gets her point across and leaves readers thinking about what they have just read immediately and also long after they finish reading. Bernadette Jiwa argues that businesses and retailers are very focused on getting customers into a store and out of the store however they do not truly care about why the people are there. For businesses, it ultimately just comes down to selling products and getting more customers in and out of the store and making money, which she argues should not be the case. Another interesting point Bernadette Jiwa makes is that people trust brands because they convey a level of reliability. When people give brands this trust they deserve it in return. The opening of this book captivated me and kept me thinking throughout the novel about various companies and whether or not they fulfil what Bernadette Jiwa discusses in Marketing: A Love Story: How to Matter to Your Customers. It was interesting when thinking about the successful companies in the world and how they truly actually do fulfill everything that Jiwa discusses in this book.
Throughout the book Bernadette Jiwa provides great examples from the real world for business and entrepreneurs to succeed. She begins with discussing Mission Statements which truly is the beginning for most companies trying to make a living in the world. She then goes into what makes a successful product or company and gives great advice and again supplies real world examples to the readers in order to get them thinking. She uses companies that are the best in their industry such as LEGO. Bernadette Jiwa discusses how companies try to copy the successful companies but ultimately fail and why they fail. The entire book is extremely thought provoking and filled with useful tips for everyone looking to run a successful business. She ends the book answering the question she set out to answer in the beginning which is how to continuing coming up with ideas that matter.
In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small. Bernadette Jiwa does a great job in using real businesses as examples for her various points. This is what makes the book so thought provoking. While reading this book I couldn’t help but think about the companies in the world that are successful and applying the techniques and tips that Bernadette Jiwa discusses to these companies and realizing that most of the great companies do use these techniques. This analysis shows that this book has a great deal of truth in it and shows how well written the book is. I would recommend this book to anyone interested in any aspect of business and would highly recommend that anyone who is interested in marketing read this book as it provides a great strategy to both successful marketing and successful business. Bernadette Jiwa is extremely successful in providing insight to readers about how to create and sustain a good business and transform the business from good to great.
Well some of the things you do to us, some of the ways you market to us, some of the ways you try to get our attention, makes us feel like we are going through breakups and heartbreaks and jaded lovers all over again.
Don't be like our exes, read Bernadette's book and learn how to get me to care about what you do, and how to get me to want to market your product for you. Believe me, I want to do it, you just have to make me care enough to fall in love with you.
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