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Marketing: A Love Story: How to Matter to Your Customers Paperback – October 1, 2014

4.8 out of 5 stars 101 customer reviews

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Product Details

  • Paperback: 108 pages
  • Publisher: CreateSpace Independent Publishing Platform (October 1, 2014)
  • Language: English
  • ISBN-10: 1500619213
  • ISBN-13: 978-1500619213
  • Product Dimensions: 5.2 x 0.3 x 8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (101 customer reviews)
  • Amazon Best Sellers Rank: #22,299 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I am the CEO of a pretty good size company and I found this book to be inspiring. The authors basic point, that we get caught up in the short-term way too much and don't think about building relationships and deeply connecting with customers nearly enough, is spot on and really resonated with me.

The book helps us refocus, and it does it with incredibly beautiful, sometimes almost poetry-like prose.

My only detraction is that I wish the book was a little longer and included actual case studies with a step-by-step analysis of how real companies actually built out customer focused and relationship building principles and what effect there was on the subject company's business results.

It's relatively easy to talk about sweeping concepts with soaring prose. As always, execution is key and the devil is in the details. The book is short on this.

If the author would have taken her fantastic concepts and then showed how they were applied with step by step details that would help companies create an actionable roadmap, then this book would have been a seminal work.
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Format: Kindle Edition
Ok, I confess, I am a bit of a Bernadette fan. Her book The Fortune Cookie Principle formed the skeleton of my business’s marketing strategy. I went through every question at the end of the chapters and religiously wrote my answers. It was quite possibly the most important exercise I have done for my business. Uncluttering the ideas, vision and ‘how to’ onto paper was powerful and dramatically reshaped the value proposition of my startup.

Ever since then I have soaked up her insights on brand storytelling and embedded marketing strategies through her blog at www.thestoryoftelling.com (if you don’t already read it then I encourage you to do so).

With Marketing – A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (she’ll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear I’d have half a book to remember. As I read Bernadette’s blog posts, some material was familiar but I realized certain points needed hammering home again. As I read, I scribbled notes and ideas down that suddenly pinged up as I went through the 30 Questions every Entrepreneur should Ask section. In fact, I’d say the book is worth buying for that part alone: it is a vital business map and whoops a business plan or model generator hands down.

This is a book for people who want to embed care into the core of their business. It doesn’t teach you how to sell, it teaches you how to tell stories that build customer loyalty and long lasting quality into your service or product. Yet as you read it, you see how much that approach wins over hearts that brings customers in willingly.
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Format: Kindle Edition Verified Purchase
This book is short, I read it on the plane from Chicago to New York. It's really a collection of blog posts, so it's hard to get immersed. (One strategy might be to read a couple sections per day and take a moment to ponder.) However the messages put you in the right frame of mind to be thinking about your business in terms of your customer, what they really need from you, what they want to feel, and do, and be a part of. "The best salespeople, marketers and brands don’t actually sell us stuff they’ve made in factories or built with lines of code. They don’t even sell us things we want or need. They simply sell us the story that we already want to live and believe." Really good food for thought for any marketer or entrepreneur.
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Format: Paperback
From what started out as an assortment of blogs, Marking: A Love Story written by Bernadette Kiwa, comes a series of questions and ways of thinking to show the reader a different way to look at marketing as a whole as well as a way to start thinking for the young entrepreneurs. My overall perspective of this book is a must read for anyone looking for a different outlook on marketing. Many descriptive examples of companies and how the exemplify a certain idea a brilliant way of explaining. Her method of posing questions keeps the reader engaged and looking for the answer. It is a very short read therefore every point does not have words wasted and is stated very clearly.
She sets out stating for you to rethink about what you are doing and if by looking at it through your customer’s perspective, an idea can be rethought. She poses ideas such as “How to be the best in the world” and “What if you are not closer, faster or cheaper.” It is those simple questions that half to be looked back upon and ponder, I am doing this effectively as I should be? Kiwa poses one very simple question that intrigues me. Why should I care? It is simplistic in the way of being obvious but has the vagueness to be able to ask a ton of follow up questions like, why should I care about your promotion and why should I care about your new look to your project.
A different way to thinking is how companies such Twitter, Google, Airnb and LEGO are able to be so successful. In the example of LEGO used, the creator of LEGO thought of everything in the mind of a 7 year old kid that would relate to the product instead of a 45 year old CMO. The idea of thinking who is your customer going to be and how will they use out product is often overlooked by many companies.
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