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Marketing: A Love Story: How to Matter to Your Customers Paperback – October 1, 2014
"Devoted" by Dean Koontz
For the first time in paperback, from Dean Koontz, the master of suspense, comes an epic thriller about a terrifying killer and the singular compassion it will take to defeat him. | Learn more
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Frequently bought together
- Item Weight : 4.6 ounces
- Paperback : 108 pages
- ISBN-10 : 1500619213
- ISBN-13 : 978-1500619213
- Product Dimensions : 5.25 x 0.27 x 8 inches
- Publisher : CreateSpace Independent Publishing Platform (October 1, 2014)
- Language: : English
- Best Sellers Rank: #291,490 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The book helps us refocus, and it does it with incredibly beautiful, sometimes almost poetry-like prose.
My only detraction is that I wish the book was a little longer and included actual case studies with a step-by-step analysis of how real companies actually built out customer focused and relationship building principles and what effect there was on the subject company's business results.
It's relatively easy to talk about sweeping concepts with soaring prose. As always, execution is key and the devil is in the details. The book is short on this.
If the author would have taken her fantastic concepts and then showed how they were applied with step by step details that would help companies create an actionable roadmap, then this book would have been a seminal work.
When I see them, I buy. Because it's Bernadette. "My" Bernadette.
Now replace the word "Bernadette" with your company. How I feel about her work is how your customer should feel about your company. They should want your product because to them, your product is "theirs".
That's the great reminder I took away from this book. Love trumps noise.
Top reviews from other countries
The book is organised into three main categories - strategy, context and story - where creation, innovation and entrepreneurship are not just about putting stuff out into this world, it about doing things that make a difference.
Includes some great resources including the One Page Marketing Plan, 10 Things a Brand Does, The 11 Why's of Product Development, and How To Tell The Story of Your Idea Using the Value Proposition Hack.
Delve in and find out how to turn your marketing into a love story your customers will fall in love with.
Ever since then I have soaked up her insights on brand storytelling and embedded marketing strategies through her blog at www.thestoryoftelling.com (if you don’t already read it then I encourage you to do so).
With Marketing – A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (she’ll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear I’d have half a book to remember. As I read Bernadette’s blog posts, some material was familiar but I realized certain points needed hammering home again. As I read, I scribbled notes and ideas down that suddenly pinged up as I went through the 30 Questions every Entrepreneur should Ask section. In fact, I’d say the book is worth buying for that part alone: it is a vital business map and whoops a business plan or model generator hands down.
This is a book for people who want to embed care into the core of their business. It doesn’t teach you how to sell, it teaches you how to tell stories that build customer loyalty and long lasting quality into your service or product. Yet as you read it, you see how much that approach wins over hearts that brings customers in willingly.
It examines every element of marketing for those in the earliest stages of business to those who are established and need to redress the way they connect with customers.
If, as Bernadette says, “intention is everything” and “people can sense yours; they know you’re in for the right reasons”, you’ll come away feeling that she’s someone whose intention is simply to help you build a happy and successful organization.
Buy this book now. It’s a gift.
Bernadette seems to be akin to a marketing muse of some sort. This book is actually an aggregation of lots of her blog posts, but its still worthwhile to buy. I will read and reread this book several times.
Ive bought the rest of Bernadettes books because of how much this one pucnhes above its weight and will shortly buy her newest book "hunch".
This book is helping me with my job, and is such a good read.