Marketing Management: Millennium Edition (10th Edition) 10th Edition

by Philip Kotler (Author, Preface)

19 ratings

ISBN-13: 978-0130122179

ISBN-10: 0130122173

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This world-wide best-selling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketingalong with the opportunities and needs of the marketplace in the years ahead.

From the Back Cover

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

Product information

Technical Details

Publisher

‎Prentice Hall; 10th edition (July 19, 1999)

Language

‎English

Hardcover

‎784 pages

ISBN-10

‎0130122173

ISBN-13

‎978-0130122179

Item Weight

‎3.46 pounds

Dimensions

‎8.5 x 1.5 x 10.75 inches

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Philip Kotler

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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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Top reviews from the United States

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Robert F. Weir

Another Kotler Classic

Reviewed in the United States on March 21, 2001

Verified Purchase

I buy a new Kotler Marketing Managment book each time they are issued. This edition is no exception and I'm glad that I bought it. In addition to the totally updated and revised case histories that I always find fascinating, Mr. Kotler has integrated a great deal of information on the new economy and electronic technologies throughout the book. From CRM to e-commerce, he has again provided a roadmap for the professional marketer. I found the section on marketing planning and how to integrate the internet into your branding and marketing plans to be extremely effective. New charts throughout each section as well as new sidebar features called "Marketing Insight" and "Marketing for the Millenium" make the book even more valuable.

25 people found this helpful

Helpful

Carlos Rom, Jr.

EXCELLENT VALUE

Reviewed in the United States on December 10, 2019

Verified Purchase

EXCELLENT VALUE

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Nital Patel

Excellent service

Reviewed in the United States on June 27, 2002

Verified Purchase

I got my book within 2 days and book was in excellent condition.

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George S in Tx

The marketing standard bearer

Reviewed in the United States on May 15, 2000

Phillip Kotler is an internationally recognized name in marketing, and this introductory text (undergraduate or MBA-level) is a comprehensive resource on the subject. It provides a framework for analyzing marketing opportunities and making strategic decisions with respect to the marketing mix to maximize customer value. This latest edition was written with the Internet in mind and how it has changed marketing strategy. The only problem with the book may be its comprehensiveness because it tries to cover every conceivable topic. That makes it a handy reference, but you may need to consult other resources on both marketing and strategy to get a deeper understanding.

48 people found this helpful

Helpful

Paul Bobbitt

Excellent detailed introduction to marketing

Reviewed in the United States on October 18, 2000

Kotler is recognized as one of the masters of marketing. This book continues his excellence in the field. His focus on marketing from a strategic management perspective would be sufficient to make this book worth the price. However, he also includes significant sections on internet marketing, which add a tremendous amount of value for the modern manager or business student. This is the core text for marketing in the Athabasca University distance MBA program. Highly recommended.

16 people found this helpful

Helpful

Dr Baragur V Krishnamurthy

Kotler on Marketing : still the best !

Reviewed in the United States on March 29, 2002

Prof Kotler's book was the text book on marketing when I did my
MBA in the 70s. Even today, it is the textbook of choice on marketing for MBA and similar programs. The most admirable aspect of the book is the way it has evolved over the years. It is tempting to use the cliche "change is the only constant." However, in the case of Prof.Kotler, continuous change and contemporary insights are the hallmark of successive editions. The only difficulty that I face, as a teacher now, is to do justice to this phenomenal work in the 40 hours that is allocated by the university for the subject. As a reference work on marketing management, the book stands distinctly apart.

16 people found this helpful

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Pat

Excellent introduction

Reviewed in the United States on December 30, 2000

This book gives professionals and students an excellent introduction and overview on marketing management, on analysis of opportunities, development of marketing strategies and on planning, implementation and control of marketing programs. There is a focus on the traditional marketing process and there are good examples on many topics in the book.
Don't hesitate, get it!

9 people found this helpful

Helpful

jonwhite@maine.rr.com

Highly distilled marketing text

Reviewed in the United States on September 21, 1999

Updated and current, with several hundred mini-case studies, this is the definitive marketing text. Not for casual reading as it challenges you to apply key skills in analyzing "real" marketing examples. Fortunately, learning aids are available online and referenced in the book. I would recommend this edition to anyone in marketing or sales intent on success.

28 people found this helpful

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