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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) Hardcover – February 13, 2010

4.3 out of 5 stars 39 customer reviews

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Product details

  • Hardcover: 432 pages
  • Publisher: Pearson FT Press; 2 edition (February 13, 2010)
  • Language: English
  • ISBN-10: 0137058292
  • ISBN-13: 978-0137058297
  • Product Dimensions: 7.4 x 1.3 x 9.2 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars 39 customer reviews
  • Amazon Best Sellers Rank: #747,016 in Books (See Top 100 in Books)
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