- Hardcover: 256 pages
- Publisher: FT Press; 1 edition (June 20, 2010)
- Language: English
- ISBN-10: 013708109X
- ISBN-13: 978-0137081097
- Product Dimensions: 5.8 x 0.8 x 8.5 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 53 customer reviews
- Amazon Best Sellers Rank: #2,968,515 in Books (See Top 100 in Books)
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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Hardcover – June 20, 2010
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From the Back Cover
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It's do or die.Marketing in the Momentgives the reader the right tools to win and now!
--Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test
“The online marketing world is changing fast, and nobody knows for sure what's coming next. This book can help you be better prepared for the changes that are already afoot.
--Tony Hsieh, CEO of Zappos, author ofDelivering Happiness
“Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner's book, learning his many easy-to-learn practical strategies, I'm ready to conquer the Internet. I strongly recommend this book.
--Joseph Sugarman, Chairman of BluBlocker Corporation, author ofAdvertising Secrets of the Written Word
“This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!
--Brian Tracy, author ofThe Art of Closing the Sale
“If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner's book, Marketing in the Moment, then throw in the towel--game over!
--Joel Bauer, author, speaker, and mentor
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that's how!
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
- Capitalizing on the new “content marketing
The megashift from blogging to microblogging--and what it means to youA world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and morePlurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard ofYour Web marketing 360-degree review
Systematically optimizing everything you're already doing online
About the Author
Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.
The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.
Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.
Top customer reviews
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What is Web 3.0? Microblogging (Twitter, etc), mobile marketing (phones, blackberries, etc), virtual worlds (Second Life, etc), videos (Youtube, etc), web applications, open source code, and collaboration (Google Apps, Skype, etc). Tasner devotes a chapter to each of these technologies. Other chapters cover the limitations of Web 2.0 and companies successfully embracing Web 3.0. He ends the marketing portion of the book with a section on putting it all together. The book ends with a chapter about giving some of the profits to charity, which is a great way to wrap things up.
Below are my overall impressions of the book.
- While I was familiar the technologies that make up Web 3.0, I realized I only had a surface knowledge of many of them. I hadn't thought of many of the marketing possibilities. Who would have guessed that people actually have concerts and business meetings on Second Life?
- Tasner walks you through the process of utilizing Web 3.0 technologies. He uses a logical approach, providing appropriate websites, resources, tips, and case studies, even if he is sometimes explaining what seems to be painfully obvious material.
- Tasner is thinking ahead. Much of Web 3.0 is untapped. If you follow the instructions in this book, you will embrace the newest trends and technologies, and likely be ahead of the competition (until Web 4.0 comes along!).
- The book highlights ways to electronically meet and share information easily and cheaply. Tasner explains how Web 3.0 allows us to meet over the internet using streaming video, potentially saving businesses thousands in airfare, gasoline, and lodging.
Generally, I liked this book, but there was one major drawback I should note. Maybe I am just familiar enough with technology, but I kept finding myself thinking how obvious a lot of this book is. I am not saying the book is for absolute beginners, but those of us that keep up with technology will already be familiar with much of the content. I especially found the chapter on Twitter to be painfully obvious, but then again, I use Twitter regularly.
Overall, this is a helpful and insightful book that will benefit businesses and non-profits. As we move to Web 3.0, email is out of style, and "tweets" and status updates are where the action is. If your business is barely using email to your advantage, then you may want to consider at least exploring Web 3.0, to increase your profits and communication with customers. This book is a great place to start. I am excited to have the knowledge and tools to embrace Web 3.0.
What is Web 3.0? It is microblogging (i.e. Twitter), virtual reality worlds (i.e. Second Life), collaboration (Google Apps, Skype, etc), Mobile phones, and Customization (i.e. Amazon.com). Web 3.0 marketing utilizes new technologies to reach target consumers whose buying trends are rapidly changing. These technologies include videos, collaboration, mobile marketing, web applications, open source code, etc.
In the first chapter, Tasner defines Web 2.0, its limitations and gives a general overview of Web 3.0. He describes how to conduct a 360-degree review of your web platform and marketing efforts. He then goes deeper into Web 3.0 - what it is and specific ideas for how to reach your target audience. Throughout the book, he provides Case Studies, "Tas Tips" (or ah-ha points), Checklists and To Do tactics.
In the dotcom world, business has become less personal, less face-to-face. Web 3.0 brings people face-to-face again, where we can meet over the internet using streaming video and interact in real time, rather than the "old fashioned" method of email. Overall, I found this book very thought-provoking, and reading it once was not enough. I now need to read it through again and begin really taking Tasner's tips and advice and putting them to practice.
Want to stay ahead of the game? Read this book. While most business are just getting online with Web 2.0 social media, you'll be light years ahead and already paving the way with the next big thing.
The course was New Media Marketing and this book focuses on the mindshift from Web 2.0 to Web 3.0.
Every approach is practical and can be put into use immediately. It even includes a chapter for an Action Plan/Putting it to use!
Most definitely the best book in an ever-changing industry!