From the Back Cover
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It's do or die.Marketing in the Momentgives the reader the right tools to win and now!
--Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test
“The online marketing world is changing fast, and nobody knows for sure what's coming next. This book can help you be better prepared for the changes that are already afoot.
--Tony Hsieh, CEO of Zappos, author ofDelivering Happiness
“Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner's book, learning his many easy-to-learn practical strategies, I'm ready to conquer the Internet. I strongly recommend this book.
--Joseph Sugarman, Chairman of BluBlocker Corporation, author ofAdvertising Secrets of the Written Word
“This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!
--Brian Tracy, author ofThe Art of Closing the Sale
“If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner's book, Marketing in the Moment, then throw in the towel--game over!
--Joel Bauer, author, speaker, and mentor
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that's how!
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
- Capitalizing on the new “content marketing
The megashift from blogging to microblogging--and what it means to youA world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and morePlurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard ofYour Web marketing 360-degree review
Systematically optimizing everything you're already doing online
About the Author
Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.
The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.
Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.