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Marketing: Real People, Real Choices, Student Value Edition (7th Edition) 7th Edition

4.1 out of 5 stars 66 customer reviews
ISBN-13: 978-0132177146
ISBN-10: 0132177145
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Editorial Reviews

About the Author

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on Strategic Issues in Selling and Sales Management
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Product Details

  • Loose Leaf: 600 pages
  • Publisher: Prentice Hall; 7 edition (February 11, 2011)
  • Language: English
  • ISBN-10: 0132177145
  • ISBN-13: 978-0132177146
  • Product Dimensions: 8.3 x 0.8 x 10.7 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #359,725 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.
The book was easy to read and all important points are highlighted and defined in the page margins.
The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.
This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.
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Format: Paperback Verified Purchase
I got this for my online Marketing Class. The book is very easy to read, and it's even easier to find most concepts for quick reference during papers and quizzes. It's got a great breadth to it, and the writer must have been open-minded since it includes a lot of what I would think of as niche examples of things (Kevin Smith, greetings in Japanese stores, etc). It's a fun book as far as textbooks go.
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Format: Paperback Verified Purchase
I got this cheaper on amazon the other place I look was way more then what I wanted to pay. thank you amazon. it was will worth the wait to get it and now school is over I want be needing it any more.
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Format: Paperback Verified Purchase
Purchased this book for my Marketing class. It is indeed a good book with lots of explanations and examples. It also clearly identifies the vocabs and definitions to make it easier to access to. It uses examples that one can relate to and provides scenarios of actual situations and the choices that have been made by famous companies and marketers. I definitely recommend this book for beginners.
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Format: Paperback Verified Purchase
I saved big by buying an used International version of this textbook. The printed quality of some of the pages was a little blurry, but otherwise the book was in very good condition.

The product was accurately described and shipping was super-fast. I placed the order on the 5th and had the book 3 business days later. I couldn't be happier!

The following note is not part of the review, it is just to inform people who are interested in buying this INTERNATIONAL VERSION:

Other sellers & sites describe this version as being identical to the U.S. version, except for the front cover. That's not entirely true. The international version is 22 pages off. For example, page 50 of the U.S. version would be page 72 of the international version.
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By Rissa on September 30, 2015
Format: Paperback Verified Purchase
The book was required for my class. It was in great condition. There is highlighting in the book, but it's just vocabulary and important information so I see it as work I don't have to do. Very happy with this purchase.
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Format: Paperback Verified Purchase
Great book and very helpful for any Marketing Majors. I purchased this textbook for my MKTG 101 Principles of Marketing course and it was definetly worth the investment. The examples are very good and the author explains the concepts well and easy for people to learn, students especially. The only downside was that my professor didn't utilize a lot of the concepts inside because this book is fantastic.
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Format: Paperback Verified Purchase
This book arrived in good time and was exactly as described so I was happy. It is the same text as the normal one but it is like $100 cheaper I really recommend the international editions to college students because I know they have saved me over $400.
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