Digital List Price: $28.00
Kindle Price: $15.19

Save $12.81 (46%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by [Roetzer, Paul]
Kindle App Ad

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Kindle Edition

4.1 out of 5 stars 18 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$15.19

Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From the Inside Flap

“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”
—From the Introduction

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.

But with obstacles come opportunities.

The Marketing Performance Blueprint presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. The book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint shows how to:

  • Drive digital marketing transformation within your organization.
  • Recruit, train, and retain a modern marketing team.
  • Propel growth through digital-savvy marketing agency partners.
  • Adapt more quickly to marketing technology advancements.
  • Create connected customer experiences.
  • Turn marketing data into intelligence, and intelligence into action.
  • Devise integrated marketing strategies that deliver real business results.

Solidly based in research, the book draws on marketing expert Paul Roetzer’s experience consulting for hundreds of organizations, from startups to Fortune 500 companies, as well as key findings and insights from dozens of industry reports, articles, books, and interviews.

In addition to the wealth of information outlined in the book, The Marketing Performance Blueprint includes downloadable worksheets as part of the Marketing Performance Pack. This handy resource complements the book and features a collection of templates, including a marketing team skills assessment, scorecard, campaign center, and project center.

The Marketing Performance Blueprint is an actionable and innovative marketing guide to maximizing ROI through hybrid talent, advanced technology, and inbound strategy.

From the Back Cover

praise for the marketing performance blueprint

“Today, marketing success requires both the wizard and the wand. In this thorough (and thoroughly modern) book, Roetzer provides the map for the human and technology aptitude required to make marketing that’s measurable. Highly recommended.”
—JAY BAER, New York Times bestselling author of Youtility

“ROI is the often-elusive holy grail of every marketer and Roetzer delivers a must-read guide to understanding the talent, technology, and strategy necessary to drive measurable results repeatedly.”
—BRENT BESHORE, founder, adventur.es

“There’s a new class of professionals in marketing: hybrid marketers who combine traditional marketing creativity with tech-savvy mastery of marketing software and sharp analytics skills. Paul brilliantly describes this new talent, how to find and grow it, and how to harness it to supercharge your marketing performance.”
—SCOTT BRINKER, CTO, ion interactive, and author/editor, chiefmartec.com

“Profoundly simple, elegantly realistic and infinitely helpful. The Marketing Performance Blueprint is much more than a guide to outperforming your competition, it’s a framework designed to help you re-think, revise, and reinvent the way you measure your success in a digital age.”
—ANDREW DAVIS, author, Brandscaping: Unleashing the Power of Partnerships

“Technology isn’t just marketing’s friend; it’s its lifeline. Paul’s book shows marketers how the impossible is now possible.”
—ANN HANDLEY, coauthor of Content Rules, and CCO of MarketingProfs

“If you think that marketing is about out-spending and shouting louder than your competition, then The Marketing Performance Blueprint is for you. Roetzer does a phenomenal job of demonstrating the power of just how much marketing, strategy, and technology has changed to make brands so much more efficient. If you’re still worrying about likes, friends, and followers and not working on the true performance of your marketing spend, you really need to read this book and deploy the thinking of it in your organization. Now.”
—MITCH JOEL, president, Twist Image, and author, Six Pixels of Separation and CTRL ALT Delete

The Marketing Performance Blueprint is a breath of fresh air in the sea of overhyped, jargon-filled tomes that line most marketers’ bookshelves today. If you want to learn how to prioritize your marketing investments and generate more sales, this is the book for you.”
—JEFFREY K. ROHRS, VP, Marketing Insights at ExactTarget and author, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers

“Whether you’re an entrepreneur, CMO, or marketer, The Marketing Performance Blueprint will open your eyes to key challenges marketers face today and how you can outthink, not outspend, the competition. Roetzer understands the inbound transformation that is happening and shows you how to build marketing that can drive results with today’s empowered buyers.”
—MIKE VOLPE, CMO, HubSpot


Product details

  • File Size: 1504 KB
  • Print Length: 256 pages
  • Publisher: Wiley; 1 edition (July 23, 2014)
  • Publication Date: July 23, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00JUUZZ8S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #435,417 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Business & Economics Books
3.0 out of 5 stars
3.0 out of 5 stars

Top customer reviews

on June 8, 2016
Format: Hardcover|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on January 20, 2017
Format: Kindle Edition|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on December 9, 2014
Format: Kindle Edition|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on December 31, 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on September 12, 2014
Format: Kindle Edition|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on January 7, 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on July 30, 2014
Format: Kindle Edition|Verified Purchase
0Comment| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse
on May 28, 2015
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success