- Paperback: 384 pages
- Publisher: McGraw-Hill/Irwin; 2 edition (January 4, 2010)
- Language: English
- ISBN-10: 0077386434
- ISBN-13: 978-0077386436
- Product Dimensions: 9 x 0.7 x 10.8 inches
- Shipping Weight: 2.6 pounds
- Average Customer Review: 3.7 out of 5 stars See all reviews (21 customer reviews)
- Amazon Best Sellers Rank: #973,986 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
M: Marketing with Premium Content Access Card 2nd Edition
Use the Amazon App to scan ISBNs and compare prices.
Featured business titles
Sponsored by McGraw-Hill Learn more.
What other items do customers buy after viewing this item?
If you are a seller for this product, would you like to suggest updates through seller support?
Top Customer Reviews
My main concern though is the ISBN and Connect. I bought the book. EXACT same book as being used in the course but since the ISBN was different, I was screwed out of using the code that came with my book. I had to fork over another $20 just to use the damn website. This is absolutely and utterly ridiculous. The books are identical and exactly the same yet for some reason, they have the online broken up into multiple ISBN sections. THEY ALL PERTAIN TO THE SAME BOOK! If you have bought a code, you should be able to use it on the entire Access regarding this book. I have never been this angry at such a dumb company and this is my first review of a book. If I don't have to buy another McGraw-Hill product, then good riddance.
I have recently picked up a marketing major, as well as my management major, so I have more than enough business textbooks to go through and compare. Professors, if you have an option (as I'm nearly certain McGraw Hill makes a deal with universities and colleges to give them a cut of the money, especially since I have to PAY to do my homework online through a series of ambiguous questions) don't make this your choice textbook. If you truly care about your student's learning, look for a better designed textbook. The content will be virtually the same, but the visual appeal in this textbook is terrible.
if you want to buy a book to learn for yourself, try to find something else.
Another annoying thing is the large print breakout sentences they just throw into the center of the page. SOME OF THEM DON'T MAKE SENSE!!! LOL!!
Also, the paper quality it's printed on is terrible. It's like glossy magazine paper, very flimsy and crappy. I really HATE THIS BOOK.
Reason I am giving 2 stars is because if you take this class, you HAVE to buy this dumb book and Amazon's price is by far the best. So 2 stars to Amazon and big fat F to whoever wrote this. Even the cover is a terrible example of a visually appealing marketing book cover. CRAP.