- Paperback: 600 pages
- Publisher: Pearson; 7 edition (February 11, 2011)
- Language: English
- ISBN-10: 013217684X
- ISBN-13: 978-0132176842
- Product Dimensions: 8.3 x 0.8 x 11 inches
- Shipping Weight: 2.3 pounds (View shipping rates and policies)
- Average Customer Review: 4.0 out of 5 stars See all reviews (90 customer reviews)
- Amazon Best Sellers Rank: #214,228 in Books (See Top 100 in Books)
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Marketing: Real People, Real Choices (7th Edition) 7th Edition
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About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on Strategic Issues in Selling and Sales Management --This text refers to an out of print or unavailable edition of this title.
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Top customer reviews
The product was accurately described and shipping was super-fast. I placed the order on the 5th and had the book 3 business days later. I couldn't be happier!
The following note is not part of the review, it is just to inform people who are interested in buying this INTERNATIONAL VERSION:
Other sellers & sites describe this version as being identical to the U.S. version, except for the front cover. That's not entirely true. The international version is 22 pages off. For example, page 50 of the U.S. version would be page 72 of the international version.