If you want clarity on why much of the marketing advice out there doesn't work, then read this book. If you work in a small business (or even a big business) and want to practice personal, human marketing that truly connects with your customers, then read this book. If you are a local artisan or independent freelancer looking for ways to sell more without selling out, then read this book.
With most business books, I get the punchline by the end of the first chapter. The rest of the book is a collection of "case studies" designed to sell bulk book orders to organizations like those featured. With Marketing Rebellion, Mark Schaefer pursues a different path. He's offering a compass to guide you, rather than a map to follow.
The book opens with a story about soap. When asked why she bought a locally-made artisanal soap rather than a national brand, the lady said, "I'm not sure I would say I love this brand. But I love the hands that made it." From there, Schaefer covers the end of loyalty, the importance of belonging, artisanal branding, values-based marketing and consensual marketing.
This is a dense book, but I mean this as a compliment. It's packed full of ideas. It could have been broken into a few different books, but the thematic thread hand-stitched throughout makes it a deeply insightful read. And a refreshing counter to other marketing books out there right now. You will appreciate the "hands that made" this book!
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Customer reviews
A must read wake-up call for marketing to BE MORE HUMAN!
Reviewed in the United States on February 1, 2019
Mark Schaefer’s Marketing Rebellion channels the consumer’s rage against the marketing machine into a wake-up call for the reimagining of marketing to BE MORE HUMAN.Simple to acknowledge. Difficult to practice.Marketing Rebellion calls out many of the sacred cows of digital and social media marketing practice of today.The use of marketing funnels, automation/technology, content marketing, loyalty programs, employee advocacy programs, marketing metrics, and others are taking marketers in the wrong direction and away from the consumer.With consumers now controlling 2/3 of our marketing through social media, word of mouth, reviews, etc., marketers must find their way back.They must do better. They must BE MORE HUMAN.Mark‘s keen observations, personal experiences, and wry wit make this book an authentic read. His research-based why-to, case examples, forward-thinking advice, and storytelling how-to make this a must read by marketing students, professors, and professionals.
Reviewed in the United States on February 1, 2019
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Top reviews from the United States
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Reviewed in the United States on February 25, 2019
Verified Purchase
Reviewed in the United States on February 26, 2019
Verified Purchase
Reviewed in the United States on May 13, 2019
Verified Purchase
Reviewed in the United States on February 1, 2019
Simple to acknowledge. Difficult to practice.
Marketing Rebellion calls out many of the sacred cows of digital and social media marketing practice of today.
The use of marketing funnels, automation/technology, content marketing, loyalty programs, employee advocacy programs, marketing metrics, and others are taking marketers in the wrong direction and away from the consumer.
With consumers now controlling 2/3 of our marketing through social media, word of mouth, reviews, etc., marketers must find their way back.
They must do better. They must BE MORE HUMAN.
Mark‘s keen observations, personal experiences, and wry wit make this book an authentic read. His research-based why-to, case examples, forward-thinking advice, and storytelling how-to make this a must read by marketing students, professors, and professionals.
Verified Purchase
A must read wake-up call for marketing to BE MORE HUMAN!
Reviewed in the United States on February 1, 2019
Mark Schaefer’s Marketing Rebellion channels the consumer’s rage against the marketing machine into a wake-up call for the reimagining of marketing to BE MORE HUMAN.Reviewed in the United States on February 1, 2019
Simple to acknowledge. Difficult to practice.
Marketing Rebellion calls out many of the sacred cows of digital and social media marketing practice of today.
The use of marketing funnels, automation/technology, content marketing, loyalty programs, employee advocacy programs, marketing metrics, and others are taking marketers in the wrong direction and away from the consumer.
With consumers now controlling 2/3 of our marketing through social media, word of mouth, reviews, etc., marketers must find their way back.
They must do better. They must BE MORE HUMAN.
Mark‘s keen observations, personal experiences, and wry wit make this book an authentic read. His research-based why-to, case examples, forward-thinking advice, and storytelling how-to make this a must read by marketing students, professors, and professionals.
Images in this review
Reviewed in the United States on January 29, 2019
Verified Purchase
Top reviews from other countries
@Timothy_Hughes
The book for Marketing in 2019
Reviewed in the United Kingdom on February 25, 2019Verified Purchase
Tonyd
A must read for today’s marketer
Reviewed in the United Kingdom on March 26, 2019Verified Purchase
Amazon Customer
2021's Must Read
Reviewed in the United Kingdom on February 17, 2021Verified Purchase
Amazon Customer
THE most refreshing and realistic truths around Marketing I have read in years! Highly recommend.
Reviewed in the United Kingdom on January 28, 2020Verified Purchase
Alison Reay-Jones
This book is now my marketing bible
Reviewed in the United Kingdom on March 7, 2019Verified Purchase
